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Performance Marketing ( Meta Ads)

Performance Marketing ( Meta Ads)

Skin ElementsIndia
11 days ago
Job description

About Us :

Skin Elements is a Men’s Personal care and Wellness brand.

We are launching the first products in the industry and want to capture the early adopters. We are present globally in 8 countries, including India, USA, UK, UAE, Singapore, Australia, Malaysia & Canada.

Position Overview :

We are seeking a results-driven

Performance Marketer

to lead and optimize

Google and Meta ads campaigns

  • The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing ROAS.

Selected candidate’s responsibilities include :

Plan, launch, and optimize paid campaigns across

Google & Meta Ads

  • Manage full-funnel performance marketing strategy, including audience targeting, A / B testing, creatives, copy, and landing pages. Work cross-functionally with design, brand, and product teams to craft compelling ad experiences that reflect
  • luxury positioning

  • Continuously monitor and analyze campaign performance and take action to improve
  • CTR, conversion rates, CPA, and ROAS

  • Work closely with design, content, and web teams to ensure consistency in brand messaging and campaign assets. Track and report campaign performance using tools like
  • Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager

    and dashboards. Stay updated on the latest ad platform features, trends, and algorithm changes. Stay at the forefront of platform updates, ad innovations, and consumer behavior trends within the

    D2C luxury category. Manage monthly ad budgets with efficiency and accountability for performance. Run

    remarketing, retargeting,

    lookalike audience campaigns

    to boost engagement and conversion. Optimize campaigns for different goals : lead generation, website traffic, sales, brand awareness, etc.

    Qualifications

    Education qualification : -

    Bachelor’s or Master’s degree in Marketing, Business, or a related field. Preferred from

    Delhi-NCR or willing to relocate 3–4 years of hands-on experience

    managing Meta Ads campaigns, running high-performing Meta Ads campaigns for

    D2C or premium / luxury brands. Proven track record of

    scaling brands from 1Cr+ to 10–20Cr+ in revenue

    preferably in high-end D2C categories Proven ability to manage budgets and achieve strong ROAS. Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting. Analytical and detail-oriented with strong Excel / Google Sheets skills.

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    Performance Marketing • India