Copy Writer – Beauty, Skincare, Cosmetics & LifestyleIFC Ventures • Republic Of India, IN
Copy Writer – Beauty, Skincare, Cosmetics & Lifestyle
IFC Ventures • Republic Of India, IN
2 days ago
Job descriptionWrite long-form articles on skincare routines, ingredient science, before / after transformations, myths vs facts , and beginner-friendly skincare education. Produce dermatologically aligned content referencing formulations, pH balance, patch testing, clean beauty standards, and claim accuracy. Craft trend-based pieces on K-beauty, skin cycling, minimal routines, barrier repair, glass skin, sunscreen layering , etc. Integrate SEO keywords naturally while maintaining an aspirational tone. Write high-converting copy for Instagram Ads, Meta Ads, YouTube Ads, Google Performance Max , and retargeting campaigns. Build scripts for UGC creators, influencer videos, product demos, reel hooks , and testimonial videos. Create messaging for paid campaigns , focusing on benefits, pain points, and product claims. Develop punchy headlines, hooks, value propositions, and scroll-stopping copy. Write crisp, aesthetic, and trend-aware captions for Instagram, YouTube, Pinterest, and brand reels . Build storytelling for launches, ingredient breakdowns, behind-the-scenes content, and founder-led narratives. Repurpose long content into micro stories, carousel copy, reel scripts, and hook-first snackable content. Maintain a premium, clean, minimalist brand voice. Write content for brand brochures, email newsletters, packaging, unboxing cards, product kits, and press releases. Collaborate with design, product, R&D, dermatologists, and marketing to refine messaging. Maintain consistency across ad campaigns, website, catalogues, influencer kits, and PR materials . 3+ years of experience writing for beauty, skincare, cosmetics, personal care, or lifestyle D2C brands . Experience working with top cosmetics and skincare brands etc. Strong portfolio showing product pages, ad copy, blogs, brand tone creation, and SEO writing . Deep understanding of ingredients, formulations, concentrations, textures, clinical claims, and regulatory-safe language . Hands-on familiarity with SEO, keyword planning, content strategy, e-commerce funnels, CRO , and social-first content. Ability to adapt tone : premium, minimalist, scientific, conversational, or GenZ — depending on platform. Excellent research, grammar, and editing skills. Awareness of global and Indian beauty trends , consumer behavior, and digital-first storytelling. Be the voice of a growing premium beauty brand with a strong focus on science-based and lifestyle-driven storytelling . Take full creative ownership across website, ads, campaigns, and brand identity. Work closely with teams across product development, marketing, design, and e-commerce . Contribute directly to new product launches, campaigns, and brand growth.
Location : Mumbai (On-site)
Salary Range : 6-8 LPA
Experience : 3+ years
About the Role
We’re looking for a Copywriter who deeply understands the world of modern Indian beauty, skincare actives, ingredient science, D2C product storytelling, and e-commerce performance marketing .
This role is ideal for someone who has written for top cosmetics and skin-care brands or similar new-age beauty brands. If you can blend science + lifestyle , craft high-intent copy for product pages , build SEO-rich content , and write high-converting ad scripts , this role is made for you.
Key Responsibilities
1. Website, Product & E-commerce Copywriting
- Write D2C-style product descriptions , hero copy, ingredients list explanations, and routine guides.
- Turn skincare actives (Niacinamide, AHA / BHA, Vitamin C, Retinol, Peptides, Ceramides) into simple, persuasive product stories.
- Create category pages for serums, cleansers, toners, sunscreens, moisturizers, haircare, fragrances, and cosmetics .
- Build SEO-optimized landing pages , product bundles, CTA frameworks, and comparison charts.
- Write for e-commerce marketplaces like Nykaa, Amazon, Tira, Myntra , Flipkart etc.
2. Blog, Editorial & Skincare Education Content
3. Advertising & Performance Marketing Copy
4. Social Media Storytelling & Creative Copy
5. Brand Communication & Creative Assets
6. Content & SEO Writing
We’re also looking for someone who can handle the content side of things. You’ll be creating blogs, articles, landing page copy, and other long-form pieces that help us rank for the right keywords. This includes researching topics, aligning content with search intent, and making sure every piece supports our broader marketing goals. The idea is simple : write material that’s useful to real readers and still performs well on search engines.
What We’re Looking For
Why Join Us
Create a job alert for this search
Copy Writer • Republic Of India, IN
Related jobs
Advertising Copywriter
Strobe Works • India, India
We are looking for a passionate, creative content writer who will be responsible for developing and writing engaging advertising campaigns.
Background in the travel, luxury and lifestyle industry is...Show more
Last updated: 18 days ago • Promoted
Senior Copywriter — Luxury, Fashion & Beauty
Schbang • Republic Of India, IN
Senior Copywriter — Luxury, Fashion & Beauty.If your words sparkle like diamonds, flow like silk, and sell like hot-drop limited editions — we want you.
At Schbang, we’re looking for a.You’ll craft ...Show more
Last updated: 23 days ago • Promoted
Copywriter
DreamSequence • Republic Of India, IN
DreamSequence is an AI-first creative agency specializing in video production, animation and digital content.Our clientele includes Mondelez (Cadbury), Adani, Reliance, Hamleys, Sun Pharma, Arks,.O...Show more
Last updated: 16 days ago • Promoted
D2C Beauty & Skincare Copy Specialist
IFC Ventures • Republic Of India, IN
We’re looking for a Copywriter who deeply understands the world of.Indian beauty, skincare actives, ingredient science, D2C product storytelling, and e-commerce performance marketing.This role is i...Show more
Last updated: 2 days ago • Promoted
Copywriter (For Beauty & Wellness Brand)
Rizza Life • Republic Of India, IN
AMINU - A New-age Beauty & Wellness Brand.Permanent | Full-Time (On-Site, 6-day week).We're seeking a Copywriter who can transform complex ideas into clear, emotionally resonant language.This role ...Show more
Last updated: 8 days ago • Promoted
Copywriter
Pepper • Pune, Republic Of India, IN
We are looking for a skilled Copywriter & Content Writer with a strong background in the.The ideal candidate should be able to simplify complex insurance concepts into engaging, clear, and impactfu...Show more
Last updated: 9 days ago • Promoted
Copywriter (Healthcare)
R K SWAMY Limited • Republic Of India, IN
This opportunity is for R K SWAMY Healthcare team, a part of R K SWAMY LTD, exclusively catering to healthcare clients.Looking for candidates having experience in writing for healthcare clients.Reg...Show more
Last updated: 5 days ago • Promoted
Digital Copywriter
OpenHire • Republic Of India, IN
Location : Khar West, Linking Rd (Walking Distance from Khar Station).Job Type : Full time | 3 Days WFO, 2 Days WFH | Weekends Off.
Experience : 1-2 Years (Prior digital agency experience will be stron...Show more
Last updated: 5 days ago • Promoted
Freelance Copywriter
RWS Group • India, India
RWS Small World Studio facilitate Transcreation, Content Production and Web Editing services for brands and agencies looking to deliver globally consistent and locally relevant marketing, advertisi...Show more
Last updated: 5 days ago • Promoted
Copy Writer
Network FP • Republic Of India, IN
Network FP is India's leading knowledge & community platform for financial advisors.Through certifications, memberships, conferences, and training programs, we help financial advisors.Network FP is...Show more
Last updated: 2 days ago • Promoted
Campaign Ads Copywriter
Mentor Match • India, India
Mentor Match connects students with expert tutors across the globe, creating personalized learning journeys that bring out every child’s potential.
We’re expanding rapidly across international marke...Show more
Last updated: 2 hours ago • Promoted • New!
Copywriter
Pollen • Republic Of India, IN
Copywriter / Creative Executive – Influencer Marketing.Roles, Responsibilities & Deliverables : .Work closely with influencer partners, talent managers, and content creators to conceptualize new idea...Show more
Last updated: 21 days ago • Promoted
Copywriter
Goldmine Advertising • New Delhi, Republic Of India, IN
We have an opening for Copywriter only for the Delhi location for client.Experience Required : 2-4 years in digital advertising in BFSI.
The role involves conceptualizing and crafting compelling, cle...Show more
Last updated: 30+ days ago • Promoted
Copy Writer - Beauty, Skincare, Cosmetics & Lifestyle
IFC Ventures • Republic Of India, IN
We’re looking for a Copywriter who deeply understands the world of.Indian beauty, skincare actives, ingredient science, D2C product storytelling, and e-commerce performance marketing.This role is i...Show more
Last updated: 2 days ago • Promoted
Cosmetic Copywriter & Brand Storyteller
IFC Ventures • Republic Of India, IN
We’re looking for a Copywriter who deeply understands the world of.Indian beauty, skincare actives, ingredient science, D2C product storytelling, and e-commerce performance marketing.This role is i...Show more
Last updated: 2 days ago • Promoted
Copy Writer
Creativefuel • Indore, Republic Of India, IN
At CreativeFuel, we turn internet chaos into marketing magic.We're the team behind some of the funniest and most viral content online.
Curious how we do it? Check us out : .Are you the one in your gro...Show more
Last updated: 30+ days ago • Promoted
Copywriter
Savvytree • New Delhi, Republic Of India, IN
Location : Chattarpur, Delhi ( Onsite ).Com / forms / d / 1LrM-4DPuwA0KLoGWQBoGFFmq7GYTLXmt3rLYQ75pV5o / edit.Savvytree is a dynamic marketing & communications agency growing brands through strategy-first c...Show more
Last updated: 8 days ago • Promoted
Copywriter
eCultify • Republic Of India, IN
We are looking for a creative copywriter to write clear and concise copy for ads, publications and websites.Your words will inform and engage target audiences.
Our ideal candidate is a team-spirited...Show more
Last updated: 30+ days ago • Promoted