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Senior Public Relations Executive

Dentsu CreativeMumbai, Maharashtra, India

4 hours ago

Job description

About Dentsu India :

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at :

https : / / www.dentsu.com /

https : / / www.dentsu.com / careers

Role summary :

Designation : Senior Executive – Public Relations

Total experience in PR needed : 2-4 Years

Location : Mumbai

Role Overview :

We are seeking a proactive and media-savvy PR Senior Executive to support the planning and execution of our public relations efforts. This role involves media relations, content creation, and day-to-day coordination of PR activities to enhance brand visibility and reputation. The ideal candidate is a strong communicator with a passion for storytelling and a keen understanding of the media landscape.

Key Responsibilities :

Media Relations

Build and maintain a strong media network across print, digital, and electronic platforms.
Coordinate media outreach, follow-ups, and ensure regular coverage for the brand.
Assist in drafting press releases, media notes, and interview briefs.
Track media opportunities and pitch story ideas to relevant journalists.

Content Creation

Develop engaging and on-brand content such as press releases, articles, FAQs, and event briefs.

Collaborate with internal teams to gather information and craft relevant communication material.

Support the development of presentations and speaking points for company representatives.

Campaign & Event Support

Assist in planning and executing PR campaigns, media events, product launches, and press conferences.

Coordinate logistics with media and event agencies.

Ensure smooth execution and timely media coverage of events and campaigns.

Monitoring & Reporting

Monitor media coverage and create daily / weekly / monthly media reports.

Analyze coverage for reach, tone, and alignment with key messaging.

Maintain PR documentation and media clippings database.

Crisis Communication Support

Support the PR team during crisis situations by drafting statements and monitoring sentiment.

Help manage response timelines and media coordination.

Qualifications & Skills :

Bachelor’s degree in Public Relations, Mass Communication, Journalism, or related field.

2–4 years of experience in a PR role (agency or in-house).

Excellent written and verbal communication skills.

Strong media network and understanding of media dynamics.

Ability to multitask, meet deadlines, and work collaboratively across teams.

Creative thinker with strong attention to detail.

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Senior Executive • Mumbai, Maharashtra, India