Brand Manager

Position Title : Brand ManagerEmployer : Loch Corporate Services Private LimitedLocation : Gurugram, India (Work from Office mandatory)Position Type : Full timeReports To : DirectorRemuneration : Commensurate with experienceAbout the organisationLoch Corporate Services Private Limited is a professional services firm delivering a broad range of solutions across administrative, technical, marketing and specialised operational areas. Established with a focus on high quality and compliant service delivery, Loch supports organisations seeking integrated support functions under a single trusted provider. The firm is committed to strict confidentiality standards, consistent quality controls and seamless collaboration with client teams across multiple sectors.Purpose of the roleThe Brand Manager is responsible for developing and maintaining the brand identity, creative direction and visual standards used across all internal and external materials. The role ensures consistent representation of the brand across campaigns, websites, content, design assets and communication channels. This function works closely with the Performance Marketing team, Web Developer and content teams to deliver cohesive and compliant outputs across all projects.Responsibilities and dutiesManage brand guidelines and ensure consistent application across all creative deliverablesDevelop and oversee creative concepts for campaigns, websites, social assets and marketing materialsCoordinate with the Performance Marketing team to translate campaign objectives into structured briefsReview and approve creative outputs including static designs, video storyboards and landing page layoutsWork with designers and production teams to prioritise tasks and maintain delivery timelinesMaintain asset libraries, version control and proper documentation of all creative materialsEnsure all materials meet brand standards for tone, layout, colour and visual identityCollaborate with the Web Developer to ensure website and landing page design aligns with approved brand directionConduct periodic audits of brand usage across teams and identify areas requiring correction or improvementProvide clear written directions and feedback to creative and production teamsKey deliverablesApproved brand guidelines updated as required and adopted by teamsCampaign and creative briefs delivered clearly and on timeCreative assets produced in alignment with brand standards and campaign requirementsDocumented review notes and feedback loops maintained for all design and production cyclesOrganised and updated asset libraries with consistent naming and versioningCompliance and confidentialityAll creative and brand materials must be produced using approved systems. Brand assets, internal documents and design files must be handled confidentially and accessed only for authorised business purposes. Public facing content must comply with approved brand and communication standards.Key relationshipsDirectorPerformance Marketing ManagerWeb DeveloperContent and creative teamsVideo production teamsBusiness AnalystEssential skillsStrong understanding of brand systems, visual identity and structured creative directionAbility to translate business goals into clear creative briefsExperience reviewing and guiding designers, editors and production teamsCompetence in tools such as Figma, Adobe Suite or equivalent design platformsStrong written communication and feedback skillsHigh attention to detail and consistency in all creative outputsAbility to manage timelines and coordinate across multiple stakeholdersQualifications and experienceBachelor’s degree in marketing, Design, Communications or a related fieldThree to six years of experience in brand management or creative leadership rolesExperience working with performance marketing or cross functional teams is an advantageEmployee benefitsFour weeks of paid annual leaveHealth insurance coverageProvident Fund contributions as per Indian regulationsPerformance linked bonuses subject to eligibility and company policy