Brand Executive

About Role

The primary scope of this role would be to support brand building efforts on the various solution-

area(s) under the Kapiva portfolio of products. The role covers creative thinking, data analysis & executional support to help the brand achieve its business targets.

Job responsibilities include :

1. Project management of task items basis the strategic objectives for the solution area(s) -

Market Understanding : Understanding of the TG, their trigger & barriers; competitive landscape, etc

2. New Products Development (NPD) : Helping in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc

3. Communication Development : Assist in managing all consumer touchpoints - social media,

performance marketing, influencer collaborations, brand campaign, etc

4. Data Analytics : Actively driving measurement & learnings for various marketing initiatives -

Stakeholder Management : Collaborating with relevant POCs across the marketing team, cross-

functional teams and external partners / agencies / vendors

5. Other activities required to support portfolio management, sales support, customer service, etc to drive product / therapy success

What we are looking for :

a. Bachelor's degree in Communication, business administration, or related field.

b. ~0-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital

marketing

c. Highly motivated & Self-driven, enthusiastic team player

d. Ability to manage multiple projects simultaneously

e. Passionate about building a consumer brand

About Kapiva :

India’s First Modern Holistic Ayurvedic Brand, delivering innovative solutions to Millennials.

Kapiva is an Ayurvedic result-driven brand consisting of everyday products that are infused

with pure Ayurvedic herbs. Each product is manufactured with research-based formulations

crafted by qualified Ayurvedic experts. Our ethos is all about efficacy by creating the perfect

balance of ancestral scriptures with modern-day technology to provide solutions for common

lifestyle issues like digestion, hair & skin, weight management, diabetes, hypertension,

and more!

Website : www.kapiva.in