BTL - Marketing Specialist

Role : BTL Specialist - Marketing

Location : Bangalore, Mumbai & Ahmedabad

Years of experience : Minimum 2 years

Key Responsibilities :

• Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes.
• Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail)
• BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand / service placement.
• Seamless planning & execution of Ground Activation & Promotions
• Handling Brand Promotions, alliances, sponsorships, launches.
• Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.
• Define key guidelines for each project / campaign and check for adherence to the brief.
• Mystery Market visits to check and audits (quantitative & qualitative)
• Experience working for Retail / FMCG / Direct Sales brands is a must.

Email : kavita.rajpal@enrichbeauty.com

Contact : 8433537060