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Manager PR and Corporate communications

Manager PR and Corporate communications

Ujjivan Small Finance BankBangalore Urban, Karnataka, India
12 days ago
Job description

JOB TITLE

Manager – PR and Corp Communications

GRADE

AVP-I

DEPARTMENT

Marketing

LOCATION

HO Bangalore

TYPE OF POSITION

Full-time

REPORTS TO

National Manager

REPORTING INTO

  • ROLE PURPOSE & OBJECTIVE

Assist in driving the PR and Corporate Communication program for Ujjivan Bank, which in turn is aimed at establishing it, as India’s leading retail mass-market bank.

  • DETAILS OF THE ROLE REQUIREMENT
  • Key overall ask
  • Assist the National Manager- PR and Corporate Communications, in day -to-Day task, towards establishing the reputation of Ujjivan as India’s leading retail mass-market bank.
  • Ability to lead an activity in the absence of National Manager
  • Liaising with business teams to drive business communication, through appropriate channels and communication platforms.
  • Manage crisis communication activities for the brand across zones in India.
  • Execute special PR campaigns designed for brand visibility across various markets in India.
  • Assist in other activities that are ownerships of the PRCC department eg Annual Report.
  • Task Management
  • Plan and drive focused messaging for the bank via media platforms and channels
  • Define the process to engage with business verticals for gathering information on each business regularly to drive communication around the same.
  • Develop a PR calendar aligning with corporate brand strategy to enhance brand recall through appropriate multi-channel communication that targets customers across all segments.
  • List all the profiling opportunities, industry events, seminars, webinars and award ceremonies that should be targeted month on month.
  • Follow metrics of measurement to assess impact in terms of quality and quantum
  • Explore, media opportunities that would complement the PR strategy in terms of positioning Ujjivan as a distinct brand across all formats.
  • Maintaining logs and reports of all PRCC-related activities - as and when required.
  • Regularly communicate with different business verticals on the business requirements, target segments and identify markets one can tap to increase the brand presence
  • Strategic Inputs
  • Share newer industry practices in PR, Social and digital to enhance the reach of the brand, thereby building a brand image the brand.
  • Identify and share innovative ways of delivering an effective corporate communications strategy on digital platforms - thus engaging the untapped audience.
  • Ideate to create new processes and policies to better the department’s performance and day-to-day process.
  • Engage with various business teams, to understand their communication requirements and accordingly chart out a plan to execute the requirement.
  • Research and analysis messaging and narratives of Ujjivan’s competitors in the markets -to build better and positive stories for the brand, in the market.
  • Internal Activities
  • Ideate with, on boarded vendors, partners, and agencies on creatives as required for various activities eg advertisements in newspapers.
  • Assist in the ideation and conceptualization of events for various departments eg Analyst meet.
  • Assist other departments in end -to end participation for internal and external events and sponsorship programs.
  • Crisis Management
  • Monitor crisis activity on ground via the PR agency and stringers – and proactively take action as needed.
  • Actively report cases to the Vigilance and Legal departments as needed, for further action.
  • Collaboration
  • Assist National Manager – PR and Corporate Communications, in building in-house expertise for a holistic corporate communications strategy
  • Work closely with the PR agency to create a PR plan across various media channels.
  • Work with other agencies, partners and vendors towards achieving closer for all other activities and campaigns that the PRCC team is involved in for other departments.
  • Work with teammates towards timely closure of documentation like reports and bills.
  • Work with other departments on sharing information or advice on PRCC related activities as needed.
  • MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
  • Educational

    Qualifications

  • A degree in communications, journalism or related fields is desirable but not necessary.
  • Graduation in any field is a must.
  • Experience(Years and Core Experience Type)

  • 10 years work experience, specifically in the PR and communications industry.
  • Experience with Bank, Financial Services companies, NBFCs, and Broking House is desirable.
  • Certifications

    Functional Skills

  • Should have solid content development skills with experience in writing for print, digital and social media.
  • Should be able to work with business and functional leaders in a large and highly matrixed organization, and should have a flair for media relations, a strong eye for detail, ability to execute PR plans, manage senior executive visits and events.
  • Behavioral Skills

  • Proactive approach to work.
  • Multitasking as required on tasks.
  • Willingness to learn and adapt to a new work environment and culture.
  • Good communication, interpersonal and people skills, enthusiastic self-starter, motivated team player, an innovative and ardent risk-taker.
  • Competencies

  • Ability to work on tight timelines towards urgent deliverables.
  • Ability to adapt to a growing and fast paced organization’s requirement.
  • Proven track record in delivering measurable communication activity results that meet business objectives.
  • Have a long sight on activities at planning stages to mitigate and avoid potential crisis ahead.
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    Manager Pr Corporate • Bangalore Urban, Karnataka, India

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