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Content Strategist + Writer (meta ads)
Content Strategist + Writer (meta ads)Mulah Moo • Gurgaon, India
Content Strategist + Writer (meta ads)

Content Strategist + Writer (meta ads)

Mulah Moo • Gurgaon, India
4 days ago
Job description

Job Description : Content Strategist + Scriptwriter (meta ads)

Experience : Upto 3 years

Location : Gurugram Sector - 48

Working days : 5 days Hybrid model

Budget (upto 7LPA)

Mulah Moo is a HR company dedicated to helping unicorns and top 5% startups find their dream content and marketing team.

Qualifications

  • Proven experience in writing ad copy / scripts, especially for video Meta ads.
  • Strong grasp of consumer psychology, ad funnels, and CTA placement.
  • Ability to adapt tone : quirky, premium, emotional, informative - based on product & audience.
  • Basic knowledge of short-form video content structure (30 - 60 seconds).

Responsibilities :

  • Write engaging and brand-aligned scripts for paid video Ads (Meta, YouTube, Google, etc.).
  • Collaborate with the design and video teams to bring ad ideas to life.
  • Generate scroll-stopping ideas for creatives that drive conversions and brand recall.
  • Conduct A / B testing of ad messaging to identify what resonates best with our target audience.
  • Stay updated with trends in ad creatives, social media behavior, and competitors.
  • Translate product USPs into compelling hooks, emotional triggers, and CTA-driven messaging.
  • Employer : This company is a spiritual and wellness audio series company based in Gurugram. They are building a digital-first spiritual wellness app that helps modern Hindus reconnect with their faith to overcome stress, anxiety, and emotional challenges.

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