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Bridge Global - Marketing Manager

Bridge Global - Marketing Manager

Bridge Global Software Solutions Private LimitedKerala, India
23 days ago
Job description

About the Role :

We are seeking a highly motivated and results-oriented Marketing Manager to lead and execute our marketing strategy.

This is a key role that will directly impact our brand growth, lead generation, and overall business success.

The ideal candidate will be a data-driven marketer with a passion for building brands and a proven track record of developing and executing successful marketing campaigns.

Key Responsibilities :

Marketing Strategy & Planning :

  • Develop and implement comprehensive marketing strategies aligned with company objectives and target market needs.
  • Conduct market research, competitive analysis, and customer insights gathering to inform marketing plans.
  • Define key performance indicators (KPIs) and track campaign performance to measure ROI and optimize marketing spend.
  • Develop annual marketing budgets and allocate resources effectively.

Marketing Campaign Execution :

  • Plan, execute, and manage integrated marketing campaigns across various channels, including digital marketing (SEO / SEM, social media, email marketing, display advertising), content marketing, public relations, events, and traditional advertising (if applicable).
  • Oversee the creation and production of high-quality marketing materials (e.g , website content, brochures, presentations, videos, social media assets).
  • Manage and optimize digital marketing campaigns, including SEO / SEM, social media advertising, and email marketing automation.
  • Collaborate with sales teams to align marketing efforts with sales goals and ensure effective lead nurturing.

    • Brand Management & Positioning :

  • Develop and maintain a strong brand identity, messaging, and visual style guide.
  • Ensure consistent brand communication across all marketing channels.
  • Monitor brand reputation and manage online reviews and feedback.

    • Content Marketing & Thought Leadership :

  • Develop and execute a content marketing strategy to create valuable and engaging content that attracts and engages target audiences.
  • Oversee the creation of blog posts, articles, white papers, case studies, and other content formats.
  • Identify opportunities for thought leadership and brand building through content marketing and public relations activities.

    • Team Management & Collaboration :

  • Lead, manage, and mentor a team of marketing professionals (if applicable).
  • Collaborate effectively with sales, product development, and other cross-functional teams.
  • Build and maintain relationships with external agencies, vendors, and media 4+ years of experience in marketing roles with a proven track record of success.
  • Strong understanding of digital marketing principles, best practices, and analytics.
  • Experience with marketing automation platforms (e.g, Marketo, HubSpot) and CRM software (e.g , Salesforce).
  • Excellent analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions.
  • Strong1 written, verbal, and presentation skills

    • ref : iimjobs.com)

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    Marketing Manager • Kerala, India