Job description
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Digital Marketing
Specialist
Location : Prayagraj, Naini
Exp. - 1+ yrs
Job Requirements and
Responsibilities : Plans
and executes all web, SEO / SEM, database marketing, email, social media, and
display advertising campaigns.
Designs,
builds, and maintains our social media presence.
Measures
and reports performance of all digital marketing campaigns and assesses against
goals (ROI and KPIs).
Identifies
trends and insights and optimizes spend and performance based on the insights.
Brainstorms
new and creative growth strategies through digital marketing.
Plans,
executes, and measures experiments and conversion tests.
Collaborates
with internal teams to create landing pages and optimize user experience.
Utilizes
strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points.
Identifies
critical conversion points and drop off points and optimizes user funnels.
Collaborates
with agencies and other vendor partners.
Evaluates
emerging technologies.
Provides
thought leadership and perspective for adoption where appropriate.
Education,
Experience, and Licensing Requirements :
Bachelor’s
or master’s degree in marketing or a related field.
Proven
working experience in digital marketing, particularly within the industry.
Demonstrable experience leading and managing SEO / SEM, marketing database,
email, social media and / or display advertising campaigns.
Experience in optimizing landing pages and user funnels.
Solid knowledge of
website and marketing analytics tools (e.g., Google Analytics,NetInsight,
Omniture, WebTrends, SEMRush, etc.).
Working
knowledge of ad serving tools.
Experience
in setting up and optimizing PPC campaigns on all major search engines.
Digital Marketing Specialist • Allahabad