Digital Marketing Specialist

Job description

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Digital Marketing

Specialist

Location :  Prayagraj, Naini

Exp.  - 1+ yrs

Job Requirements and

Responsibilities : Plans

and executes all web, SEO / SEM, database marketing, email, social media, and

display advertising campaigns.

Designs,

builds, and maintains our social media presence.

Measures

and reports performance of all digital marketing campaigns and assesses against

goals (ROI and KPIs).

Identifies

trends and insights and optimizes spend and performance based on the insights.

Brainstorms

new and creative growth strategies through digital marketing.

Plans,

executes, and measures experiments and conversion tests.

Collaborates

with internal teams to create landing pages and optimize user experience.

Utilizes

strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customer touch points.

Identifies

critical conversion points and drop off points and optimizes user funnels.

Collaborates

with agencies and other vendor partners.

Evaluates

emerging technologies.

Provides

thought leadership and perspective for adoption where appropriate.

Education,

Experience, and Licensing Requirements :

Bachelor’s

or master’s degree in marketing or a related field.

Proven

working experience in digital marketing, particularly within the industry.

Demonstrable experience leading and managing SEO / SEM, marketing database,

email, social media and / or display advertising campaigns.

Experience in optimizing landing pages and user funnels.

Solid knowledge of

website and marketing analytics tools (e.g., Google Analytics,NetInsight,

Omniture, WebTrends, SEMRush, etc.).

Working

knowledge of ad serving tools.

Experience

in setting up and optimizing PPC campaigns on all major search engines.