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Digital Marketing Specialist

Digital Marketing Specialist

White ForceAllahabad
30+ days ago
Job description

Job description

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    Digital Marketing

    Specialist

    Location :  Prayagraj, Naini

    Exp.  - 1+ yrs

    Job Requirements and

    Responsibilities : Plans

    and executes all web, SEO / SEM, database marketing, email, social media, and

    display advertising campaigns.

    Designs,

    builds, and maintains our social media presence.

    Measures

    and reports performance of all digital marketing campaigns and assesses against

    goals (ROI and KPIs).

    Identifies

    trends and insights and optimizes spend and performance based on the insights.

    Brainstorms

    new and creative growth strategies through digital marketing.

    Plans,

    executes, and measures experiments and conversion tests.

    Collaborates

    with internal teams to create landing pages and optimize user experience.

    Utilizes

    strong analytical ability to evaluate end-to-end customer experience across

    multiple channels and customer touch points.

    Identifies

    critical conversion points and drop off points and optimizes user funnels.

    Collaborates

    with agencies and other vendor partners.

    Evaluates

    emerging technologies.

    Provides

    thought leadership and perspective for adoption where appropriate.

    Education,

    Experience, and Licensing Requirements :

    Bachelor’s

    or master’s degree in marketing or a related field.

    Proven

    working experience in digital marketing, particularly within the industry.

    Demonstrable experience leading and managing SEO / SEM, marketing database,

    email, social media and / or display advertising campaigns.

    Experience in optimizing landing pages and user funnels.

    Solid knowledge of

    website and marketing analytics tools (e.g., Google Analytics,NetInsight,

    Omniture, WebTrends, SEMRush, etc.).

    Working

    knowledge of ad serving tools.

    Experience

    in setting up and optimizing PPC campaigns on all major search engines.

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    Digital Marketing Specialist • Allahabad