Saffron Tech - Specialist - Social Media Marketing

Job Title : Social Media Marketing Specialist

Department : Digital Marketing.

Location : Ghitorni, South Delhi.

Experience : Minimum 1-2 years.

Industry : Candidates from Digital Marketing Agency or IT industry is preferred.

Role Summary :

We're seeking a dynamic Social Media Specialist who will strategically plan, develop, and execute engaging social media campaigns.

The ideal candidate should be highly creative, organized, and data-driven, with the ability to manage multiple platforms effectively.

About Saffron Tech :

Saffron Tech merged with Saffron Edge and focuses on delivering excellence through technology with the right marketing efforts.

We offer various services that help businesses scale, measure, and monitor revenue growth.

We consider ourselves as India's first revenue-driven marketing agency that doesn't only work on branding but also focuses on the other primary aspects of marketing like Digital Marketing.

Saffron Edge offers various digital marketing services, including SEO, paid media, content marketing, social media marketing, and web development and Growth marketing.

We offer growth marketing services that use data-driven strategies to increase revenues and profits.

Focusing on driving new revenue streams, we don't just streamline marketing efforts; we also ensure that the sales team always has a steady flow of leads.

Along with marketing automation, our primary focus is on email marketing services that include tracking performance metrics such as delivery rate, open rate, and click-through rate.

Saffron Edge offers PPC campaigns based on market trends and behavioral analytics.

Unlike other agencies, we have an analytics team that helps you monitor the performance of all the campaigns, posts, and other marketing activities so that you can choose the best revenue-generating activities.

Key Responsibilities :

• Plan and execute social media strategies to drive brand awareness and engagement.
• Develop engaging, innovative content tailored to platforms like LinkedIn, Instagram, Facebook, Twitter, and YouTube.
• Analyze social media metrics to inform strategy, optimize content performance, and achieve KPIs.
• Collaborate closely with content writers, designers, and marketers to align content across platforms.
• Manage and maintain social media calendars ensuring timely content publication.
• Stay ahead of industry trends and proactively identify opportunities for viral engagement.
• Respond to audience interactions, fostering community growth and enhancing brand Proven experience managing and growing social media channels.
• Excellent communication, copywriting, and content creation skills.
• Proficiency in social media analytics tools and content scheduling platforms.
• Creative mindset with the ability to identify and leverage trending topics for audience engagement.
• Exceptional organizational and multitasking abilities.
• Familiarity with SEO and digital marketing 5-day workweek (Saturday & Sunday off).
• Flexible working hours.
• Health insurance.

ref : iimjobs.com)