Pixel Softek - Market Intelligence Specialist

Responsibilities.

• Account Based Research : Indepth and Focussed Account Research and creation of account maps with net goal of new revenue generation.
• To focus on accounts in the US Broadband Segment.
• Account Penetration Plans : After Identifying key accounts, generation of field based account penetration plans addressing pain points within the accounts to the Sales team.
• Account Maps : Generation of customer account maps and maintaining the same through field data, primary research and secondary research.
• Partner Identification : Identify relevant partners in select geographies to be signed up as resellers or channel partners.
• Persona identification : in Key Accounts for decision making - Help Sales team identifying specific personnel in key accounts for decision making.
• Competitive Battle Cards : Prepare competitive account based battle cards to help Sales team.
• Primary and Secondary Research : Do Primary and Secondary research to provide key insights to develop new revenue.
• Support Business Development Activities : Outside of research support B.D activities by providing relevant and additional market / account / competitive intelligence.
• Key Executive Analysis : Research and Analyse key decision makers in key identified accounts.
• Data Collection : Gather data through surveys, interviews, focus groups, and other methods to understand consumer preferences and market trends to provide valuable insights.
• Data Analysis : Analyse data using statistical software and tools to identify patterns, trends, and insights.
• Analyse and interpret data to inform product development and marketing strategies.
• Report Preparation : Prepare detailed reports and presentations that summarize research findings and provide actionable recommendations and effectively communicate research findings to stakeholders.
• Ideate and execute the generation of weekly newsletters for the US broadband segment.
• Market Trends Monitoring : Keep track of market trends, competitor activities, and industry developments to make strategic decisions.
• Monitor competitor activity and industry developments to provide strategic recommendations.
• Collaboration : Work with marketing, sales, and product development teams to align research findings with business strategies.
• Consumer Behaviour Study : Study consumer behaviour and preferences to help develop marketing strategies and product offerings.
• Market Research : Conduct comprehensive market research to identify trends, opportunities, and threats in the IT and services sector pertaining to the domains addressed by Pixel.
• Product Market Fit : Work closely with the Product Manager to align and execute "Product Market Fit " for product releases.

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