Search Engine Optimization Specialist

SEO Specialist

Job description

BASIC FUNCTION :

The key role of Search Engine Optimisation Specialist would be and planning, execution, and optimization of our online marketing efforts.He / She should possess good communication and interpersonal skills. Must be outgoing and a go-getter with a zeal to work with startups and grow with the company. Excellent verbal and written communications skills are a must.

EXPERIENCE : 2- 3 year

PRINCIPLE RESPONSIBILITIES :

Must be proficient in SEO and ORM

Assist in the formulation of strategies to build a lasting digital connection with consumers

Be actively involved in SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update website

Collaborate with designers to improve the user experience

Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Acquire insight into online marketing trends and keep strategies up-to-date

Maintain partnerships with media agencies and vendors

KNOWLEDGE SKILLS AND EXPERIENCE :

Proven experience as Digital Marketing Executive or similar role

Excellent understanding of digital marketing concepts and best practices

Experience with B2C social media, Google Adwords and email campaigns and SEO / SEM

Working knowledge of ad serving tools (e.g., DART, Atlas)

Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

Analytical mindset and critical thinking

Excellent communication and interpersonal skills

BSc / BA in marketing or relevant field

ATTITUDE AND WORKING STYLE :

Passionate, Energetic, Hard Working, Punctual, Professional and Ethical

Extrovert, Outgoing, Good at Conversations and a team player

Result orientated and ability to meet deadlines