Social Media Manager

About Popstation

Popstation is India’s fashion foundry—building the next wave of creator-led, community-driven fashion brands. With our incubator and accelerator programs, we power startups with strategy, design, manufacturing, marketing, and more. We're looking for a content-led

brand strategist and growth hacker

who can balance creativity with performance to drive results for Popstation and its portfolio brands.

Role Overview

You’ll be at the intersection of

content creation, storytelling, and marketing performance —building engaging narratives while optimizing them for growth.

Key Responsibilities :

Create and execute

content strategies

for Popstation and client brands across Instagram, , YouTube, and web. Plan and run

performance marketing campaigns

Meta, Google, ) to drive lead gen and sales. Build strong

brand narratives, founder stories, community campaigns , and launch strategies. Coordinate with

designers, copywriters, and video editors

to execute content calendars. Use tools like Meta Ads Manager, Google Analytics, and Klaviyo to track performance and suggest improvements. Work closely with the

academy, product, and sales teams

to align messaging and positioning.

You Should Have : Proven experience in

performance marketing + brand storytelling . Strong grasp of

Instagram +

content strategies

bonus if you understand fashion niche). Basic knowledge of

ads funnel, CTR, CAC, ROAS, lead gen metrics . Experience working in

fashion, lifestyle, or early-stage D2C / startups

preferred. Hands-on with tools like

Canva, Google Ads, Meta Business Suite, Shopify, Klaviyo, Notion , etc. A growth mindset + creativity + hustle.

Why Join Us :

Work with the most exciting fashion entrepreneurs in India Creative freedom and experimentation encouraged Access to design, trend, and global insight tools Be part of

building brands from scratch Flat, fast-paced startup environment with high ownership