Content Manager- Telugu

Location : Remote (Occasional travel to Mumbai HQ)

About Us :

Traya is an Indian direct-to-consumer haircare brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Our Vision :

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

About the role :

As the Content Manager – Telugu , you will be the strategic and creative force behind all Telugu-language content across digital channels. Your role spans end-to-end content management : from long-term strategy planning to content ideation , creation , execution , and performance optimization . You’ll be instrumental in shaping our brand voice, elevating audience engagement, and generating qualified leads through content.

Key Responsibilities :

• Conduct market, audience, and competitor research to define key themes, audience personas, and content differentiation.
• Develop a content strategy that aligns with business objectives—raising brand awareness, driving user engagement, nurturing leads, and supporting product launches
• Lead the editorial calendar —scheduling and coordinating blog posts, social media campaigns, newsletters, and multimedia content for optimal impact.
• Create and supervise compelling Telugu-language content (blogs, articles, social copy, newsletters), ensuring brand consistency and audience relevancy.
• Optimize content for SEO , using on-page tactics, metadata, keyword planning, and technical recommendations to maximize organic traffic
• Measure content performance via analytics tools (e.g., Google Analytics, SEMrush), track KPIs like traffic, engagement, shares, conversions, and refine the content approach based on data.
• Collaborate cross-functionally work with designers, videographers, social media, and product teams to execute multimedia assets and support broader marketing initiatives
• Manage and mentor writers or freelancers , ensuring timely delivery, quality standards, and brand alignment

Required Qualifications :