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Web Analytics Analyst

Web Analytics Analyst

TransUnionINDIA
30+ days ago
Job description

TransUnion's Job Applicant Privacy Notice

What We'll Bring : Position Overview

As a Web Analytics Consultant, you will use your skills to instrument and measure high-volume web properties. You will leverage the data streams you establish to generate insights on consumer behaviors and product improvements.

What We Offer :

  • A collaborative and innovative work environment that explores new technologies and tools.
  • Flexible time off, workplace flexibility, and support for continued professional growth through tuition reimbursement, conferences, and seminars.
  • A culture that encourages honing current skills, building new capabilities, and discovering your genius.

What You'll Bring :

Work Responsibilities :

  • Collect and analyze website data, including traffic volume, conversion rates, and overall engagement.
  • Monitor trends and identify opportunities for product improvement.
  • Create reports and dashboards that highlight important insights.
  • Support the planning, evaluation, and documentation of web property tagging for both analytics and marketing purposes.
  • Collaborate with the Digital Marketing team to track the effectiveness of online advertising campaigns.
  • Evaluate the performance of process flows and website experiments.
  • Partner with other team members to extract, combine, clean and analyze data sourced from different repositories.

    • What You Bring :

  • Bachelors degree.
  • 3 years of experience in Data Analytics.
  • Moderate to advanced proficiency with Google Tag Manager or similar tag management solutions.
  • Proficiency in data analysis tools and platforms, including Google Analytics, Adobe Analytics, Mixpanel, or similar.
  • Experience with data visualization tools like Apache Superset or Looker Studio.
  • Experience working with large and complex datasets.
  • Familiarity with web technologies and tracking implementations, including JavaScript, HTML, website tagging, and cookies.
  • Proficiency in writing SQL queries for data extraction.
  • Experience with cloud-based data platforms (AWS or GCP).
  • Knowledge of data preprocessing, cleaning, and analysis techniques.

    • Impact You'll Make :

    What wed prefer to see :

  • At least three years of professional experience focused on data engineering, reporting, or statistical analysis.
  • Experience in the Financial Services industry.
  • Understanding of database design, marketing analytics and implementation of marketing Tech.

    • This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

    TransUnion Job Title

    Sr Analyst, Data Analysis

    Locations - Chennai

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    Web Analytics Analyst • INDIA