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Cloutflow - Team Lead - Influencer Marketing

CloutflowGurugram, India

30+ days ago

Job description

About the Role :

We are seeking a passionate and performance-driven Team Lead Influencer Marketing to spearhead the successful execution of influencer campaigns for leading brands. The ideal candidate will have strong leadership skills, deep understanding of influencer ecosystems, and the ability to drive results through cross-functional collaboration. This role requires a perfect blend of strategic thinking and hands-on campaign management.

Key Responsibilities (KRAs) :

Lead and manage the end-to-end execution of influencer marketing campaigns from client brief to post-campaign reporting
Act as the primary liaison between clients, influencers, agencies, and internal teams to ensure seamless campaign delivery
Review and approve influencer shortlists, scripts, and creative concepts before presenting to clients
Ensure timely coordination with all stakeholders including content, legal, and finance teams
Personally manage high-priority or complex campaigns to ensure top-quality execution
Allocate campaign tasks within the team based on skillset, capacity, and urgency
Set clear KPIs and goals for the influencer marketing team and ensure consistent performance tracking
Conduct regular team check-ins to resolve executional bottlenecks and ensure timely delivery
Provide coaching, performance feedback, and professional development support to team members
Maintain strong client relationships by proactively managing expectations and addressing any concerns
Present campaign strategies, influencer line-ups, and campaign insights in a client-facing capacity
Work closely with internal departments such as sales, planning, strategy, and content for integrated campaign planning
Collaborate with the influencer acquisition team to onboard relevant and high-impact creators
Ensure campaign reports are insightful, accurate, and delivered on time to the clients
Continuously optimize campaign workflows and internal processes to enhance efficiency and scalability

Skillsets Required :

Proven track record in executing and managing influencer marketing campaigns

Strong leadership and team management capabilities

Excellent communication and presentation skills

Strong understanding of social media platforms (Instagram, YouTube, TikTok, etc.) and influencer trends

Proficiency in influencer marketing tools and analytics platforms

Ability to multitask and manage multiple campaigns and deadlines

Strong client servicing and relationship management skills

High attention to detail and quality standards

Data-driven approach with the ability to extract actionable insights from campaign metrics

Problem-solving mindset with the ability to resolve escalations tactfully

ref : iimjobs.com)

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Influencer Marketing • Gurugram, India