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Growth Strategy Lead
Growth Strategy LeadPocket FM • Bengaluru, Republic Of India, IN
Growth Strategy Lead

Growth Strategy Lead

Pocket FM • Bengaluru, Republic Of India, IN
30+ days ago
Job description

At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion.

  • We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems—often without precedent. This position involves leading key functions, including creative teams, production, digital marketing, and user acquisition;

as well as managing large-scale, cross-functional initiatives. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, and an entrepreneurial mindset.

We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility.

You’ll be solving for one of these problem statements :

  • Customer Lifecycle Growth & Retention : Drive engagement, retention, and monetization across the user lifecycle with a deep focus on building scalable retention loops and improving lifetime value.
  • Content-Led Growth & Expansion : Drive the content charter for retention, scaling high-performing content to reach new audience segments while supporting launches in new markets.
  • Data-Driven Experimentation : Move beyond traditional acquisition experiments to test, iterate, and scale initiatives that deepen user engagement, taking inspiration from gaming industry retention models.
  • Cross-Functional Leadership : Partner with content, product, and analytics teams to design and execute experiments that drive sustainable growth, leveraging insights to inform scalable strategies across diverse genres.
  • Scaling : Leverage AI-native workflows to automate and personalize lifecycle interventions, enhancing retention and monetization at scale.
  • Here’s what we are looking for :

  • Astute problem-solving skills and the ability to break (seemingly) large problems into smaller, practical, solvable pieces with a data-driven approach to decision-making.
  • Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes across retention, engagement, and monetization.
  • Track record of productive teamwork—starts with “why” rather than “what,” enjoys getting hands dirty, and possesses a drive for continuous learning.
  • A deep understanding of user needs, preferably gained in consumer-first companies.
  • Comfort working with AI automation tools and exposure to LLM-based workflows to drive scalable growth initiatives.
  • Action bias : solves problems, executes, and iterates as needed.
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    Strategy Lead Growth • Bengaluru, Republic Of India, IN

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