Social Media Strategist

About the Company :

We are a leading ethnic fashion brand with a strong retail and ecommerce presence, catering to customers across India and internationally. Our product range includes sarees, lehengas, kurtis, jewellery, kidswear, and more — celebrating Indian culture through timeless fashion.

Role Overview :

We’re looking for a Social Media professional to lead our brand’s digital presence across Instagram, Facebook, and other platforms. This role demands someone who combines creative vision, hands-on content execution, and performance tracking to build a strong and engaging online presence.

Key Responsibilities :

• Lead the content strategy, calendar, and execution for social platforms
• Supervise design and creation of daily posts, reels, and stories
• Manage brand voice and narrative across all digital touchpoints
• Drive engagement and community growth through DMs, comments, and trends
• Plan and coordinate product shoots and influencer campaigns
• Track performance metrics and continuously optimize strategy

What We’re Looking For :

Bonus if you have :