Application Manager

Position : Application Manager (Growth & Product Lead)

Location : Noida

Experience : 5–8+ Years (EdTech or Mobile App Product Management)

Role Overview

We are looking for a dynamic Application Manager to lead the end-to-end growth and product strategy for a high-scale Learning App. This role combines Product Management, Growth Marketing, and UI / UX leadership . The ideal candidate understands the complete AARRR funnel , gamification, user behaviour, and mobile app monetisation.

Key Responsibilities

Growth & Acquisition

Build and execute the app’s growth roadmap with clear user scale targets

Manage ASO, paid acquisition, and optimise CAC

Strengthen install-to-registration conversion through improved onboarding flows

Monetization & Revenue

Develop subscription models, freemium-to-premium journeys, and micro-transaction workflows

Set up paywalls and upsell triggers based on user behaviour

Improve free-to-play conversion and ARPU

Product Development & Engagement

Lead product roadmap, feature prioritisation, and release planning

Implement gamification features like streaks, badges, leaderboards, and rewards

Ensure seamless LMS operations, video streaming, test engines, and content delivery

UI / UX & Creative Ownership

Own overall app UX; work with designers to build intuitive and visually appealing experiences

Oversee creative strategy for in-app assets, banners, thumbnails & marketing creatives

Required Skills

Proven success scaling a B2C mobile app (EdTech, Gaming, OTT preferred)

Strong understanding of acquisition, retention, engagement, and monetisation metrics

Knowledge of LMS systems, HLS / DASH streaming, and assessment engines

Proficiency in analytics tools (Firebase, CleverTap, Mixpanel, AppsFlyer)

Strong design sense and ability to guide UI / UX teams

Ideal Candidate Profile

Experience working in fast-growth product environments

Analytical mindset, data-driven decision maker

High ownership, problem-solving ability, and strong execution skills