As a Marketing Analyst, you will be responsible for gathering, analyzing, and interpreting data related to our marketing campaigns, customer behavior, and market trends.
You will work closely with the marketing team to provide actionable insights that optimize marketing strategies and drive business growth.
Key Responsibilities :
Analyze marketing data to assess the effectiveness of campaigns, customer segmentation, and market trends.
Monitor and report on key performance indicators (KPIs) for marketing initiatives.
Conduct competitive analysis to understand market positioning and identify opportunities for growth.
Provide insights into customer behavior, preferences, and buying patterns using data and analytics tools.
Collaborate with marketing, sales, and product teams to provide actionable insights that improve marketing strategies and ROI.
Create and present reports, dashboards, and visualizations that communicate marketing performance and trends to stakeholders.
Support the development of market research studies and customer surveys.
Track and evaluate the performance of digital marketing efforts (e.g., email, social media, SEM, SEO)
ref : iimjobs.com)
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Marketing Analyst • Bangalore, India
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