Gloify - Marketing Analyst

Key Responsibilities :

• Analyze marketing data to assess the effectiveness of campaigns, customer segmentation, and market trends.
• Monitor and report on key performance indicators (KPIs) for marketing initiatives.
• Conduct competitive analysis to understand market positioning and identify opportunities for growth.
• Provide insights into customer behavior, preferences, and buying patterns using data and analytics tools.
• Collaborate with marketing, sales, and product teams to provide actionable insights that improve marketing strategies and ROI.
• Create and present reports, dashboards, and visualizations that communicate marketing performance and trends to stakeholders.
• Support the development of market research studies and customer surveys.
• Track and evaluate the performance of digital marketing efforts (e.g., email, social media, SEM, SEO)

ref : iimjobs.com)