Assistant Manager Customer Lifecycle Management

Key Responsibilities

• Develop and implement retention marketing strategies to reduce churn and increase customer lifetime value
• Analyze customer behavior and data to uncover insights that improve retention efforts
• Design and execute multi-channel campaigns (email, WhatsApp, SMS, in-app) with targeted, personalized messaging
• Collaborate with product, sales, and customer support to align efforts and improve customer experience
• Use A / B testing to measure and optimize campaign effectiveness
• Leverage marketing automation tools (e.g., CleverTap) for triggered and behavior-based campaigns
• Monitor retention KPIs with the data analytics team to guide decision-making
• Stay up to date on customer retention trends, tools, and best practices

Skills Required

Customer Segmentation, behavioral analytics , a / b testing, Marketing Automation, customer lifecycle management