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Digital Marketing Executive
Maltar Services Pvt. Ltd.IN23 hours ago
Job descriptionPlan and manage SEO, SEM, PPC, and display advertising campaigns focused on forex and remittance services. Create, optimize, and manage Google Ads, Meta Ads, and LinkedIn campaigns targeting relevant customer segments. Manage content strategy for websites, blogs, and social media (Facebook, Instagram, LinkedIn, YouTube, X). Monitor competitor activities and trends in the FX market to fine-tune digital marketing strategies. Collaborate with design and content teams to produce landing pages, creatives, and campaign assets. Track performance metrics using tools like Google Analytics, Google Tag Manager, and CRM platforms. Ensure all digital marketing activities comply with financial advertising regulations and company policies. Generate weekly / monthly performance reports and suggest improvements for ROI. Bachelor's degree in Marketing, Business, Finance, or a related field. 2-5 years of digital marketing experience; forex or financial services experience is preferred. Strong understanding of Google Ads, Meta Business Suite, LinkedIn Campaign Manager. Proficient in SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, CRM systems (e.g., HubSpot or Zoho). Experience with email marketing platforms like Mailchimp or Sendinblue. Solid understanding of financial compliance and digital advertising regulations. Excellent communication, analytical, and project management skills. Certifications : Google Ads, Meta Blueprint, HubSpot Inbound, etc. Knowledge of forex platforms, trading terminology, or international remittance services. Experience with affiliate marketing or influencer outreach in finance.
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Digital Marketing Executive • IN
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