Brand Manager

Job Title / Designation :

Brand Manager – Activation

Location : Thane, Mumbai

Qualification & Experience

Education :

MBA / PGDM from a Tier 1 or Tier 2 Business School

Experience :

3–5 years of experience in brand management, marketing activation, or related FMCG roles

Key Skills & Competencies

Strong understanding of

ATL media planning and execution

Proven

project management

and cross-functional coordination abilities

Experience in

highly penetrated FMCG categories

(e.g., soaps, oils, talc)

Experience handling

marketing budgets of ₹15 Cr+

with a focus on ROI-driven decision-making

Strong

business acumen

with the ability to link marketing initiatives to business outcomes

Exposure to

Nielsen

and

IMRB

data analysis preferred

Sales background

is an added advantage

Excellent communication, analytical, and stakeholder management skills

Key Responsibilities

Drive

brand activation and growth

for multiple categories under the

Medimix

brand portfolio

Deliver topline and bottom-line targets

in alignment with Annual Business Plan (ABP) objectives

Design and execute

ATL strategies

in collaboration with media partners and creative agencies

Analyze

Household Panel (HHP)

and

Retail Measurement Services (RMS)

data to identify growth opportunities and category gaps

Develop and implement

robust SKU strategies

to achieve business objectives

Manage

marketing budgets

efficiently, ensuring optimal ROI on media and activation spends

Conduct

regular market visits

to assess category health, consumer behavior, and new growth avenues

Lead

on-ground brand activations and consumer engagement programs

to strengthen brand visibility and preference