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Performance Marketing

Performance Marketing

Saloni JainBellary, IN
10 days ago
Job description

We are seeking a highly analytical and strategic Performance Marketing Manager to lead and scale our paid media efforts across platforms. This role is crucial to driving customer acquisition, revenue growth, and measurable brand visibility through data-driven digital campaigns.

Key Responsibilities :

  • Plan, manage, and optimize performance marketing campaigns across Meta (Facebook, Instagram), Google Ads, and other paid platforms
  • Monitor daily performance metrics and manage campaign budgets to meet ROAS, CPA, and overall growth targets
  • Conduct ongoing A / B testing on creatives, copy, and audience segments to improve campaign efficiency
  • Collaborate with the design and product teams to ensure ad content aligns with brand identity and marketing objectives
  • Manage tracking systems such as Facebook Pixel, Google Analytics, and conversion APIs to ensure accurate attribution
  • Analyze performance data and prepare regular reports and insights to inform broader marketing strategy
  • Identify new growth opportunities through emerging ad platforms, tools, and strategies

Qualifications :

  • 5-7 years of hands-on experience in performance marketing, ideally within a D2C, fashion, or lifestyle brand
  • Strong proficiency in Meta Ads Manager, Google Ads, and analytics platforms like GA4
  • Deep understanding of digital marketing KPIs including CTR, ROAS, CPC, and LTV
  • Experience managing budgets across multiple campaigns with a track record of improving ROI
  • Preferred Skills :

  • Experience with Shopify, Klaviyo, or similar e-commerce and email automation platforms
  • Familiarity with catalog ads, dynamic retargeting, and customer segmentation
  • Basic understanding of creative best practices for performance-focused visuals and copy
  • Prior experience scaling campaigns from ₹1L to ₹5L+ per month is a strong plus
  • Why Join Us :

    You’ll be part of a fast-growing brand where your performance has a direct impact on business outcomes. We offer a collaborative work environment, creative ownership, and the opportunity to shape digital growth in a dynamic and design-forward fashion label.

    Interested candidates can apply with their resume and a brief portfolio of past campaigns or ROAS benchmarks achieved.

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    Performance Marketing • Bellary, IN

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