Program Lead

Job Description

As Program Lead, you will be entrusted with the full-spectrum responsibility of brand activation, stakeholder engagement, sales leadership, and program excellence. You will serve as the driving force behind a high-trust learning experience tailored for a senior, discerning audience.

This is a business leadership role—requiring strategic thinking, operational ownership, and a flair for premium positioning.

Key Responsibilities :

Program Launch & Brand Activation

Lead the go-to-market strategy for a flagship executive education offering

Craft the brand voice, messaging architecture, and positioning across platforms

Oversee development of high-end marketing assets including pitch decks, brochures, and digital

content

Sales & Stakeholder Engagement

Drive consultative sales to senior business leaders, CXOs and high-impact professionals

Represent the program in corporate boardrooms, HR forums, and strategic partnerships

Build and manage high-quality lead pipelines through targeted outreach and referrals

Program Delivery & Experience

Ensure seamless delivery across online and offline components such as residential immersions, live faculty sessions, and mentorship engagements

Liaise with academic institutions, guest faculty, coaches, and operations teams to uphold excellence

Serve as the primary relationship custodian for participants from enrolment through alumni engagement

Operational & Business Ownership

Track sales, feedback, and engagement metrics to ensure impact, ROI, and continuous program evolution

Work cross-functionally with creative, academic, and leadership teams

Recruit and manage support teams as the program scales

Requirements

Qualifications :

MBA from a top-tier institution with 5–8 years of experience in executive education, consulting, premium brand management, or high-touch service industries

Strong storytelling, communication, and stakeholder management skills

High executive presence and maturity to engage a CXO audience

Entrepreneurial, self-driven, and comfortable owning a business vertical

Prior exposure to leadership programs, high-value clients, or institutional partnerships is a plus

Requirements

Qualifications : MBA from a top-tier institution with 5–8 years of experience in executive education, consulting, premium brand management, or high-touch service industries Strong storytelling, communication, and stakeholder management skills High executive presence and maturity to engage a CXO audience Entrepreneurial, self-driven, and comfortable owning a business vertical Prior exposure to leadership programs, high-value clients, or institutional partnerships is a plus