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Lead Generation Specialist
Lead Generation SpecialistNyxaLabs • India
Lead Generation Specialist

Lead Generation Specialist

NyxaLabs • India
16 hours ago
Job description

We're looking for a results-oriented Offshore Lead Generation Specialist with proven experience generating high-quality B2B service leads for US and international markets. This role demands someone who can independently design and execute lead generation campaigns, understand service-based sales cycles, and deliver measurable results that directly impact revenue.

Key Responsibilities :

  • Design and execute comprehensive lead generation campaigns targeting US, UK, and international B2B service buyers
  • Build and manage targeted prospect lists using advanced research and prospecting tools
  • Create personalized, multi-touch outreach sequences across email, LinkedIn, and other channels
  • Develop compelling messaging that articulates NyxaLabs' service value propositions effectively
  • Qualify leads through discovery conversations and BANT / MEDDIC frameworks
  • Generate consistent flow of SQL (Sales Qualified Leads) meeting defined criteria
  • Manage lead nurturing campaigns for prospects not ready to engage immediately
  • Conduct market research to identify new industries, segments, and opportunities for NyxaLabs services
  • Analyze campaign performance metrics and continuously optimize for better conversion rates
  • Collaborate with sales team to refine ideal customer profiles and messaging strategies
  • Maintain accurate records in CRM and provide regular reporting on lead generation activities
  • Test different approaches, messaging angles, and channels to improve response rates
  • Stay informed about NyxaLabs' service offerings to effectively communicate value to prospects
  • Work across international time zones to engage prospects during their business hours
  • Ensure all outreach complies with GDPR, CAN-SPAM, and international data regulations

Required Qualifications :

  • 4+ years of proven experience in offshore lead generation specifically for B2B services companies
  • Demonstrated track record generating qualified leads that converted to closed deals for US / international clients
  • Must provide portfolio with specific metrics : number of leads generated, conversion rates, and revenue impact
  • Deep understanding of service-based business models and longer sales cycles
  • Expert-level proficiency with lead generation tools (LinkedIn Sales Navigator, ZoomInfo, Apollo.io, Hunter.io)
  • Strong experience with marketing automation and email platforms (HubSpot, Outreach, Lemlist, Mailchimp)
  • Excellent English copywriting skills for creating engaging outreach messages
  • Proven ability to work independently and manage campaigns end-to-end without supervision
  • Strong analytical skills to interpret data and make optimization decisions
  • Experience working with US / UK markets and understanding cultural nuances in business communication
  • Comfortable working flexible hours to align with target market time zones
  • Must-Have Experience :

  • Minimum 50+ qualified leads generated per month in previous roles (with documentation)
  • Proven experience selling or generating leads for services like : consulting, IT services, digital marketing, development, design, or similar professional services
  • Portfolio showing campaign results, conversion metrics, and pipeline contribution
  • Experience with full-cycle lead generation from research to hand-off to sales
  • References confirming lead quality and performance metrics
  • Preferred Skills :

  • Experience with ABM (Account-Based Marketing) strategies for high-value service accounts
  • Knowledge of intent data platforms (Bombora, 6sense, Clearbit)
  • Familiarity with content marketing and inbound lead generation tactics
  • Experience with paid advertising for lead generation (LinkedIn Ads, Google Ads)
  • Understanding of lead scoring models and qualification frameworks
  • Previous experience in agency, consultancy, or professional services environment
  • Certifications in HubSpot, Google Analytics, or LinkedIn Marketing
  • Portfolio Requirements : Your application must include :

  • Specific lead generation metrics from previous roles (volume, quality, conversion rates)
  • Case studies showing successful campaigns with clear ROI
  • Examples of email sequences, LinkedIn outreach templates, or campaign strategies you've created
  • Evidence of working with US / UK service buyers
  • Quantifiable impact on pipeline and revenue from your lead generation efforts
  • Tools & Technologies You Should Know :

  • Prospecting : LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Lusha, Hunter.io
  • Automation : HubSpot, Outreach, SalesLoft, Lemlist, Reply.io
  • CRM : Salesforce, HubSpot CRM, Pipedrive, Zoho
  • Analytics : Google Analytics, campaign reporting dashboards
  • What We Offer :

  • Opportunity to work with a fast-growing service company serving international clients
  • Performance-based compensation with achievable targets
  • Remote work environment with flexibility
  • Professional development and career advancement opportunities
  • Create a job alert for this search

    Lead Generation Specialist • India

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