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Aramya - Head - Performance Marketing

Aramya - Head - Performance Marketing

AramyaGurugram, India
30+ days ago
Job description

About Aramya

Aramya is a size-inclusive women's ethnic wear brand, focused on delivering comfortable and elegant daily wear at affordable prices. With $9M in funding from Z47, Accel, and marquee angel investors, we're on a path of rapid expansion.

Driven by in-house designing & manufacturing and deep customer insights, we have grown exponentially in the last few quarters.

Now, we're looking for a dynamic Performance Marketing Head to amplify our brand voice and drive Aramya's presence in the digital world.

Key responsibilities :

  • Own the end-to-end digital growth strategy across paid channels : Meta, Google, Pinterest, YouTube, Affiliate, and Marketplace Ads.
  • Define and deliver on CAC, ROAS, LTV, and revenue targets Scale paid media budgets effectively with channel-wise attribution and funnel understanding
  • Partner with creative, product, and tech teams to optimize landing pages, product listings, and ad creatives.
  • Design and drive experiments for conversion rate optimization.

An ideal candidate MUST have :

  • 5 - 7 years of hands-on experience in performance marketing (preferably in D2C / fashion / lifestyle brands).
  • Strong command over Meta Ads and Google Ads.
  • Proven track record in scaling performance campaigns with positive ROAS.
  • Data-driven mindset with comfort in Excel, analytics tools, and dashboards.
  • Understanding of Indian consumer mindset and e-commerce behavior.
  • Bonus : Experience with Influencer or Affiliate performance campaigns.

    • ref : iimjobs.com)

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