About Aramya
Aramya is a size-inclusive women's ethnic wear brand, focused on delivering comfortable and elegant daily wear at affordable prices. With $9M in funding from Z47, Accel, and marquee angel investors, we're on a path of rapid expansion.
Driven by in-house designing & manufacturing and deep customer insights, we have grown exponentially in the last few quarters.
Now, we're looking for a dynamic Performance Marketing Head to amplify our brand voice and drive Aramya's presence in the digital world.
Key responsibilities :
- Own the end-to-end digital growth strategy across paid channels : Meta, Google, Pinterest, YouTube, Affiliate, and Marketplace Ads.
- Define and deliver on CAC, ROAS, LTV, and revenue targets Scale paid media budgets effectively with channel-wise attribution and funnel understanding
- Partner with creative, product, and tech teams to optimize landing pages, product listings, and ad creatives.
- Design and drive experiments for conversion rate optimization.
An ideal candidate MUST have :
5 - 7 years of hands-on experience in performance marketing (preferably in D2C / fashion / lifestyle brands).Strong command over Meta Ads and Google Ads.Proven track record in scaling performance campaigns with positive ROAS.Data-driven mindset with comfort in Excel, analytics tools, and dashboards.Understanding of Indian consumer mindset and e-commerce behavior.Bonus : Experience with Influencer or Affiliate performance campaigns.ref : iimjobs.com)