Creative Strategist

About Us Barcode Entertainment : Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE , Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Job Summary :

We are seeking an experienced Creative Strategist with a strong background in agency work to join our team. As a Creative Strategist, you will spearhead the ideation and execution of impactful campaigns, particularly in influencer marketing. You will be responsible for developing innovative strategies, crafting compelling pitch decks, and building robust brand strategies that resonate with clients and target audiences.

Key Responsibilities :

Campaign Conceptualization :

Develop and execute creative campaigns, with a focus on influencer marketing and social media strategies, tailored to meet client objectives.

Pitch Decks :

Create visually stunning and persuasive pitch decks to present campaign ideas, strategies, and proposals to clients and stakeholders.

Brand Strategy :

Build and refine brand strategies that effectively position clients in the market and drive business goals.

Creative Ideation :

Brainstorm and deliver innovative ideas that align with client briefs, ensuring relevance to target audiences.

Scriptwriting :

Craft engaging scripts for influencer campaigns, branded content, and presentations across multiple platforms.

Client Collaboration :

Collaborate with clients to understand their brand identity, objectives, and feedback, ensuring all creative deliverables exceed expectations.

Market Research :

Stay updated on industry trends, competitor strategies, and audience insights to inform campaign development.

Experience :

2 years of experience in a creative strategist role within an agency.

Proven experience in developing influencer marketing campaigns and brand strategies

Skills :

Exceptional creative thinking and storytelling abilities.

Strong experience in creating pitch decks and campaign presentations using tools like PowerPoint, Keynote, or Canva.

Comprehensive understanding of influencer marketing strategies and Excellent communication and presentation skills.

Ability to multitask and manage multiple projects in a fast-paced environment.

Strong analytical skills to derive actionable insights from research and campaign data.