Manager - Corporate Communications

Tata Play is India’s leading distribution platform that continues to offer the world’s best content across any genre to Indian consumers across TV & OTT.

We're seeking a driven PR professional to craft and execute impactful regional and national campaigns for Tata Play. This role demands a knack for generating buzz around brand initiatives, product / service launches, and tech innovations. Ideal candidates will excel at culling out compelling stories for sustained media buzz, possess a flair for writing consumer and corporate press releases, and have strong media relations, within trade and consumer media. Experience in LinkedIn management will be preferred.

Media Relations-

Develop and maintain relationship with journalists across India in identifiable media hubs Market Visits – Planning and execution of media visits / on-ground connect across relevant markets.

Brand Positioning-

Building the PR strategy basis launch calendar Strengthen brand perception & increase brand recall value Promoting Brand and Digital Campaigns Positioning Tata Play’s products and services

Public Relations-

Liaison with the PR agency for achieving the defined deliverables Drafting articles, case studies, story angles etc; disseminate the right kind of info. Push for timely coverage of information Media intelligence and participation in industry stories Liaise with various departments for newsworthy information which can be leveraged in the media Education- Master’s in public relations or Graduate in Mass Media Experience - 8-10 years of experience in similar industry / agency.