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Performance Marketing Executive

Performance Marketing Executive

True North MarketersMumbai, Maharashtra, India
12 days ago
Job description

We are seeking a skilled Performance Marketing Executive to manage and optimise our clients' Google Ads and Meta Ads campaigns. The ideal candidate will have a proven track record of managing paid search and social media advertising campaigns with a focus on achieving business objectives, such as increased engagement, lead generation, and sales. In addition, we are also looking for experience in marketplaces (like Amazon) and WhatsApp automation.

Responsibilities :

  • Plan, implement, and manage paid advertising campaigns on Google Ads and Meta Platforms (Facebook and Instagram) and Amazon ads.
  • Plan, implement and manage WhatsApp marketing.
  • Monitor campaign performance daily and make real-time adjustments to optimise results.
  • Develop strategies to maximise ad spend and ROI while meeting or exceeding performance benchmarks.
  • Conduct keyword research and selection for pay-per-click (PPC) campaigns and SEO initiatives.
  • Analyze performance data and provide insights and comprehensive reports to stakeholders.
  • Collaborate with creative teams to design engaging ad visuals and copy.
  • Stay up-to-date with industry trends and updates in PPC and paid social platforms.
  • Manage budgets and forecast spending trends to ensure alignment with client goals.
  • Liaise with clients to understand their business objectives and translate them into effective ad strategies.

Required Qualifications :

  • Bachelor’s degree in Marketing, Business, or related field.
  • Understands various tech platforms and integrations required for all bottom-of-the-funnel projects.
  • Minimum of 3 years’ experience in managing search and paid social media advertising.
  • In-depth knowledge of Google Ads and Facebook Ads Manager.
  • Strong understanding of performance marketing, conversion, and online customer acquisition.
  • Excellent communication and project management skills.

    • Preferred Skills :

  • Google Ads certification and Facebook Blueprint certification.
  • AI and platform integration knowledge.
  • Experience with A / B testing and other testing metrics.
  • Ability to work in a fast-paced, results-oriented environment.
  • Strong analytical skills and data-driven thinking.
  • Creative problem-solving abilities.

    • What We Offer :

  • Competitive salary
  • Opportunities for professional development and certification.
  • A collaborative and innovative work environment.
  • Exposure to 2 international markets ( UAE and the UK)
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    Performance Marketing • Mumbai, Maharashtra, India