Digital Strategy Lead

Location : Sector 67, Mohali (WFO)

Shift : - UK Shift (1 : 30 PM - 10 : 30 PM)

About the Role We seek a highly driven and creative Digital Marketing Manager to lead our digital strategy and drive lead generation across multiple channels. This role is ideal for someone who thrives in a fast-paced environment, understands B2B and LinkedIn deeply, and can craft compelling campaigns across organic and paid platforms. You will work closely with SEO and content teams, own the marketing calendar, and drive demand through cold outreach, partnerships, and events.

Key Responsibilities ✅ Annual & Quarterly Marketing Roadmap Plan and execute a data-driven yearly marketing roadmap Define KPIS, campaign themes, and team deliverables

Lead Generation & Funnel Ownership Drive qualified leads through multi-channel strategies Execute targeted campaigns across LinkedIn (organic & paid), email, and social platforms Manage cold outreach (email campaigns, LinkedIn messaging, calling)

Social Media & LinkedIn Marketing Plan and post high-impact content for LinkedIn Run paid LinkedIn campaigns with optimised targeting Grow followers and engagement across relevant platforms

Team & Content Oversight Lead and guide SEO specialists and content writers Approve blog topics, content plans, and keyword strategies Ensure content is aligned with SEO goals and brand voice

Website, SEO & Blog Strategy Oversee technical and on-page SEO Maintain blog publishing cadence with relevant keywords Track SEO KPIs and optimise for ranking and traffic

Review Systems & Thought Leadership Create and circulate review questionnaires for testimonials Launch and manage podcast content with internal / external guests Position brand leaders as thought leaders

Partnerships, Referrals, & Co-marketing Build referral systems and partnership campaigns Work with industry allies on co-branded activities

Campaign Calendar & Event Marketing Maintain a detailed monthly & quarterly marketing calendar Plan and execute participation in industry-specific events and webinars

Requirements 5+ years of experience in digital marketing, preferably in B2B / BPO / KPO. Proven expertise in LinkedIn marketing (organic + paid) Hands-on with tools like HubSpot, Mailchimp, Google Analytics, SEMrush, etc. Strong knowledge of SEO, blogging, and content marketing Experience managing a team (content writers, SEO) Excellent copywriting, communication, and analytical skills Self-starter mindset with a test-and-learn approach to campaigns

Good to Have Experience with cold email automation tools (e.G., Lemlist, Instantly, Apollo) Past exposure to podcast production and distribution Worked on referral / partner marketing programs