Head of Brand & Digital Strategy

Job Title : Deputy General Manager – Marketing

Department : Marketing

Reports To : Business Head, Catering Collective

Location : Mumbai

About Catering Collective

At Catering Collective, our vision is simple yet profound to create memories that last a lifetime.

We craft extraordinary food and beverage experiences through our award-winning brands such as Blue Sea Catering . From curating bespoke menus to collaborating with renowned chefs across the globe, we design memorable culinary journeys that elevate every occasion. Our signature venues Blue Sea Mumbai and Araya Bagh New Delhi provide the perfect settings for celebrations, each with a unique story and theme. In addition, Catering Collective is empaneled at premier destinations across India and serves high-profile events, from destination weddings and social gatherings to exclusive corporate galas, both in India and abroad.

At the heart of Catering Collective lies an uncompromising passion for food, creativity, and innovation . Every menu tells a story, every dish sparks emotion, and every event is a sensory experience. We blend culinary artistry with exceptional service, ensuring every detail is flawlessly executed and every guest feels valued.

With a legacy of catering to industry leaders, celebrities, and global brands, we continue to set the benchmark for luxury catering and event experiences where celebrations turn into legacies and every guest leaves with an unforgettable memory.

Role Overview

Catering Collective is seeking a dynamic, strategic, and creative marketing leader to head brand, digital, and customer engagement strategies across its premium catering and venue portfolio. The role requires a marketing professional who can balance long-term brand building with performance-led execution, inspiring both in-house and agency teams to deliver exceptional results.

Key Responsibilities

1. Brand Strategy & Portfolio Management

• Define and lead the brand positioning, personality, and architecture for Catering Collective and its sub-brands (e.G., Blue Sea Catering, Araya Bagh).
• Oversee new brand creation from naming and identity development to go-to-market execution.
• Ensure a consistent tone of luxury and a strong visual identity across all customer touchpoints.

2. Culinary & Product Integration

3. Content, Campaigns & Communications

4. Performance Marketing & Digital Growth

5. Sales Enablement & Business Impact

6. Networking & Consumer Insights

7. Team Leadership & Collaboration

Qualifications & Experience

Ideal Candidate Traits