Business Manager - Commerce

Groupe Overview : Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise. Present in over 100 countries, Publicis Groupe employs around 83,000 professionals. In India, the Groupe has presence across 9 agency brands and has multiple specialist practices across Media, Data, Commerce, Content, B2B, Tech & Creative amongst others. Between the Brands and Practices there are 700+ clients and 100+ capabilities. We are 5000+ employees across 9 offices.

Our vision is to bring the diverse capabilities of the Groupe to our clients in a seamless service that drives the alchemy of creativity and technology. To do this, Publicis Groupe has reinvented from a Holding Company to a platform.

About Publicis Commerce : As part of its ongoing strategy to partner its clients in their journey into the E-commerce space, Publicis Groupe set-up a dedicated E-Commerce Practice in 2017-18 to help our clients strategize and execute their E-commerce plans in an end-to-end manner by leveraging in-house capabilities and building external partnerships. Publicis Groupe has been a pioneer amongst erstwhile advertising holding networks to acquire large technology companies and pivot to a platform model to deliver end to end technology enabled marketing services. The biggest opportunity to deploy these skills is the D2C / Commerce domain. While digital products will build in house teams, omnichannel categories such as Auto, Retail, CPG etc. are seeking cross discipline expertise to manage their commerce mandates.

Publicis Commerce works with a range of clients across B2C, B2B and B2B2C businesses, delivering end-to-end Commerce solutions to activate the full potential of commerce & deliver on our clients’ growth needs. It comprises of two major pillars – a) Foundation & Build, and b) Business & Growth. While Foundation & Build part works with organizations to lay the Commerce foundation and help them start their Commerce journey including setting the right direction, establish the business and operating model, build the fit-for-purpose platform and support with Go-to-market approach. The Business & Growth part helps organizations growing their businesses on various commerce channels including e-Marketplaces and D2C, with services across Paid, earned & owned media, customer experience management, operations, tech enhancements, data analytics etc.

Publicis Commerce team partners with clients at every step of the way of their Commerce journey including (however not limited to), D2C Platform, e-marketplaces, Omni-channel, traditional commerce etc. Publicis Groupe’s ‘Power of One’ model empowers Publicis Commerce team to bring together all the commerce capabilities across various parts of the firm and larger ecosystem of alliance partners, and provide integrated solution aligned with overall strategic objectives. It enables the clients to focus on the business outcomes and not on management of various stakeholders.

Globally Publicis has made the most significant acquisitions to further enhance the commerce capabilities – Sapient for Tech, Epsilon for Data, and Profitero and CitrusAd as Commerce products. Hence, we have the new age skills required at scale, and we go in with not just a service offering, however a product + service model which is required to succeed at scale.

Job Profile :

• At least 4 to 6 years of experience in executing campaigns on Amazon Marketing Services (AMS) / Flipkart Ads is necessary.
• Holistic knowledge of Amazon & Flipkart platform functionalities to help brands navigate their growth opportunities.
• Fair understanding of Ecommerce business models.
• Work on a Client Account for Paid Digital Marketing.
• Understand Client’s Business / Revenue model and goals.
• Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
• Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels
• Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), Flipkart Ads)
• Execute, monitor and optimize the performance of campaigns.
• Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews.
• Analyzing & optimizing campaign performance to increase ROI of brands.
• Help new joinees settle into the organization and their daily routine
• Recommending E-commerce best practices to improve brand market share.
• Groom and Mentor Analysts / Associates.

Key attributes :