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Content Strategist

Content Strategist

richie.clubIN
2 days ago
Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

We're Hiring : Content Strategist (Full-Time, In-Office - Mumbai)

Location : Mumbai (Andheri East)

Experience : 3 -4Years

Salary : 35,000 - 45,000 Per Month.

Brand : Richie - India's fastest-growing stock market education & advisory platform

Company : Chase Alpha Technologies Pvt. Ltd.

What is Richie?

Think of us as the Netflix of Trading + MasterClass for Smart Investing .

We're India's fastest-growing fintech startup - SEBI-registered and trusted by users. Through courses, live advisory, and real-time trade simulations, we're helping everyday Indians build a second income through trading - the right way.

And content? That's our growth engine.

We're not here to create "just another post."

We're here to educate, engage, convert, and spark action.

That's where you come in.

Who We're Looking For

A content brain + strategy soul who knows how to tell stories that sell.

You know the difference between copy and content , and more importantly - you know when to use what.

You love building systems, running experiments, and hitting KPIs with creativity (not clickbait). You're fluent in reels, blogs, emails, landing pages - and you're ready to own the narrative of one of India's fastest-growing fintech brands.

Your Role : Content Strategist Strategy & Calendar

  • Plan monthly content across formats (video, blog, email, ads, reels)
  • Build campaigns around product launches, market trends, and trading buzz
  • Own the content calendar like it's your Netflix lineup

    • Writing & Briefing

  • Write high-conversion landing pages, ads, scripts, and emails
  • Break down complex finance into "explain-it-to-a-10-year-old" clarity
  • Build solid briefs for designers, video editors & freelance writers

    • Distribution & Growth

  • Optimize for SEO, channel-fit, and performance (we're not writing just to sound smart)
  • Repurpose content across blog reels carousels emails
  • Track what's working, kill what's not, double down on what scales

    • Collaboration

  • Sync with marketing for campaigns and growth loops
  • Co-create with founder, educators, and video team
  • Align content with product, CRM journeys, and real-time user insights

    • Must-Have Skills

  • 2-4 years of content writing / strategy experience (fintech / edtech / SaaS is a plus)
  • Strong writing chops - from storytelling to sharp ad copy
  • Working knowledge of SEO, funnels, audience psychology
  • Comfort with tools : Notion, Google Docs, Grammarly, Surfer / Frase, etc.
  • Ability to think in terms of "outcome," not just "output"

    • Bonus If You

  • Have built a newsletter, blog, podcast, or community from scratch
  • Can write in both Hindi + English (especially for Insta / YouTube)
  • Have ghostwritten for a founder or handled a personality-driven brand
  • Know a bit about markets, trading, or investing - or want to learn fast

    • What You'll Get

  • Work directly with the founder and marketing head - real visibility
  • Full ownership of content strategy (with zero micromanagement)
  • Office-based energy + startup chaos (the fun kind)
  • Freedom to test, break, fix, grow, repeat
  • Be part of building India's next big fintech content engine

    • Ready to Apply?

    Shoot us an email with :

  • Your resume
  • 2-3 writing samples
  • Optional) Anything you're proud of : blog, post, reel, newsletter, tweet

    • Subject Line : Content Strategist - Your Name

    Let's build content that doesn't just scroll - it sticks.

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    Content Strategist • IN