Job Title : GTM (Go-To-Market) Automation Engineer – US Client-Focused
Location : Pune / Remote
Reporting To : GTM Strategy Lead / Head of Revenue Operations
Engagement : Full-time | Working with US-based clients
Job Overview :
We are looking for a GTM Automation Engineer to support go-to-market operations for our US clients , focusing on automation, planning, and execution across sales, marketing, and customer success functions. You’ll work directly with cross-functional US teams to streamline processes, accelerate execution, and ensure successful market rollouts through intelligent automation.
Key Responsibilities
Client-Centric Automation
- Understand client-specific GTM requirements and build custom automation workflows to support sales campaigns, lead nurturing, customer onboarding, and retention.
- Build and manage integrations between platforms like Salesforce, HubSpot, Marketo, Intercom, and other US client systems.
- Automate marketing and sales operations using low-code / no-code platforms (Zapier, Make.com, Workato) and / or scripting.
GTM Planning Support
Work closely with US-based sales, marketing, and product teams to define and deliver automation that supports launch plans and GTM milestones.Manage timelines and ensure that campaign triggers, alerts, and performance tracking are fully operational before launch.Tooling & Infrastructure
Maintain and optimize client GTM tech stack integrations to ensure data consistency, real-time syncs, and effective handoffs across systems.Monitor automation health, troubleshoot issues, and continuously improve workflow efficiency.Insights & Reporting
Build and maintain dashboards that help US stakeholders track pipeline velocity, funnel performance, lead lifecycle, and campaign effectiveness.Provide clear documentation and training to client-side teams on automation tools and process changes.Required Qualifications
Bachelor’s degree in Computer Science, Information Systems, or related field.2–4 years of experience in automation, GTM operations, or marketing / sales tech integration for international (preferably US) clients.Proficient with tools like Salesforce, HubSpot, Marketo, Segment, Intercom, Zapier, and APIs.Experience with scripting languages (Python, JavaScript) for automation and custom integration.Strong understanding of B2B sales funnels, lead scoring, and lifecycle automation.Nice to Have
Prior experience working with SaaS or IT service clients in the United States.Familiarity with data privacy and compliance standards (GDPR, CCPA, HIPAA).Knowledge of AI / LLM workflows used in automation (e.g., using OpenAI APIs in GTM workflows).Working Hours & Communication
Comfortable working in US time zones (EST / PST overlap) at least 4–5 hours per day.Strong English communication skills (verbal and written) for regular interaction with US client teams.Ability to independently handle task planning, updates, and status reporting with remote US teams.Key Attributes
Strategic, proactive, and detail-oriented.Strong analytical mindset with the ability to turn requirements into automated workflows.Comfortable working independently and collaboratively with global teams.Focused on driving outcomes and client satisfaction through GTM process excellence.