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GTM Engineer

GTM Engineer

HeapTrace TechnologyPune, Maharashtra, India
13 days ago
Job description

Job Title : GTM (Go-To-Market) Automation Engineer – US Client-Focused

Location : Pune / Remote

Reporting To : GTM Strategy Lead / Head of Revenue Operations

Engagement : Full-time | Working with US-based clients

Job Overview :

We are looking for a GTM Automation Engineer to support go-to-market operations for our US clients , focusing on automation, planning, and execution across sales, marketing, and customer success functions. You’ll work directly with cross-functional US teams to streamline processes, accelerate execution, and ensure successful market rollouts through intelligent automation.

Key Responsibilities

Client-Centric Automation

  • Understand client-specific GTM requirements and build custom automation workflows to support sales campaigns, lead nurturing, customer onboarding, and retention.
  • Build and manage integrations between platforms like Salesforce, HubSpot, Marketo, Intercom, and other US client systems.
  • Automate marketing and sales operations using low-code / no-code platforms (Zapier, Make.com, Workato) and / or scripting.

GTM Planning Support

  • Work closely with US-based sales, marketing, and product teams to define and deliver automation that supports launch plans and GTM milestones.
  • Manage timelines and ensure that campaign triggers, alerts, and performance tracking are fully operational before launch.
  • Tooling & Infrastructure

  • Maintain and optimize client GTM tech stack integrations to ensure data consistency, real-time syncs, and effective handoffs across systems.
  • Monitor automation health, troubleshoot issues, and continuously improve workflow efficiency.
  • Insights & Reporting

  • Build and maintain dashboards that help US stakeholders track pipeline velocity, funnel performance, lead lifecycle, and campaign effectiveness.
  • Provide clear documentation and training to client-side teams on automation tools and process changes.
  • Required Qualifications

  • Bachelor’s degree in Computer Science, Information Systems, or related field.
  • 2–4 years of experience in automation, GTM operations, or marketing / sales tech integration for international (preferably US) clients.
  • Proficient with tools like Salesforce, HubSpot, Marketo, Segment, Intercom, Zapier, and APIs.
  • Experience with scripting languages (Python, JavaScript) for automation and custom integration.
  • Strong understanding of B2B sales funnels, lead scoring, and lifecycle automation.
  • Nice to Have

  • Prior experience working with SaaS or IT service clients in the United States.
  • Familiarity with data privacy and compliance standards (GDPR, CCPA, HIPAA).
  • Knowledge of AI / LLM workflows used in automation (e.g., using OpenAI APIs in GTM workflows).
  • Working Hours & Communication

  • Comfortable working in US time zones (EST / PST overlap) at least 4–5 hours per day.
  • Strong English communication skills (verbal and written) for regular interaction with US client teams.
  • Ability to independently handle task planning, updates, and status reporting with remote US teams.
  • Key Attributes

  • Strategic, proactive, and detail-oriented.
  • Strong analytical mindset with the ability to turn requirements into automated workflows.
  • Comfortable working independently and collaboratively with global teams.
  • Focused on driving outcomes and client satisfaction through GTM process excellence.
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    Gtm Engineer • Pune, Maharashtra, India