Growth Specialist

A little bit about us

Founded in 2016, Coding Ninjas is one of the largest online coding EdTech companies in India. Imparting knowledge is of utmost importance to us and it is our mission to bridge the skill gap between colleges and industry. We teach 50,000+ students annually through our online platform with an aim to help college students and working professionals upskill themselves for rewarding employment prospects.

Coding Ninjas was founded by Ankush Singla, Kannu Mittal and Dhawal Parate, dawning from an educational background of IITs and Stanford who bring onboard their rich working experience in companies like Amazon, Facebook, Cars24, and other top startups in India. As pioneers in EdTech, we are continuously working on curating student-centric learning programs and are progressing towards becoming the de facto coding education company in India.

The company has raised more than 22 Million USD till date and is a subsidiary of InfoEdge (Naukri.com, IIMJobs, Jeevansathi,etc.) with the latter, acquiring a majority stake in Coding Ninjas.

With our exhaustive learning programs, 1 : 1 mentor support for effective doubt resolution and over 400+ doubts being resolved per hour, our focus lies on crafting learning experiences that equip candidates with learning, application and demonstration of capabilities in the software development domain.

Responsibilities

Your KRAs will be directional , and not limited to the examples below. You’ll be expected to take full ownership of diverse, outcome-oriented initiatives :

• Identify high-impact growth opportunities across the learner journey — from awareness to enrolment
• Optimize landing pages , registration flows , and lead funnels to improve CPL and lead quality
• Redesign DRIP campaigns and lifecycle journeys to increase reactivation and engagement
• Improve lead assignment logic to maximize conversion effectiveness across sales teams
• Design and experiment with masterclass funnels for higher post-session conversions
• Launch and scale experiments across marketing channels, partnerships, and sales enablement workflows
• Monitor data and campaign performance, and define metrics for success across initiatives
• Collaborate with cross-functional stakeholders to align priorities, resolve blockers, and execute ideas end-to-end

Requirements