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Junior Retention Analyst

INCLUDIN

1 day ago

Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

Role Overview - We're looking for a Junior Retention Analyst to support our user lifecycle and engagement efforts. The ideal candidate has hands-on exposure to customer engagement & retention platforms, with a solid grasp of user behavior, data analysis, and campaign performance tracking.

Key Responsibilities -

Set up, run, and monitor retention campaigns (push, in-app, email, messages)

Analyze retention metrics and customer behavior using cohort and funnel analysis

Build and maintain dashboards to track user engagement, retention KPIs, and campaign performance

Create user segments and support personalization strategies

Conduct A / B tests and report results with actionable insights

Collaborate with product, growth, and content teams to align messaging with user journeys

Present insights regularly to stakeholders to guide campaign and product decisions

Skills & Qualifications -

0-2 years experience in CRM, retention marketing, or analytics

Working knowledge of CleverTap, MoEngage, or similar tools

Strong analytical skills; familiarity with dashboards (e.g., in Google Data Studio, Tableau, or analytics tools)

Comfortable with cohort analysis, user segmentation, and basic A / B testing

Bonus : Basic SQL, Excel / Google Sheets, or experience with data visualization

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