Manager, Growth Marketing - Mobile Acquisition

Role : Growth Marketer – App

Experience : 4 to 6+ years

Employment Type : Full-Time Employee Based Contract

Location : Remote

Shift Timings : 6 : 00 AM to 3 : 00 PM IST (USA based client)

Notice Period : Immediate Joiners OR 15 Days (1st Choice ONLY)

About the Role :

We are seeking a data-driven, and performance-oriented Mobile Acquisition Marketer to lead user growth across our digital products, HOMER (learn to read) and codeSpark (learn to code). In this role, you will own paid user acquisition developing strategies, managing campaigns, optimizing performance, and scaling channels to meet ROAS positive growth targets. This position blends analytical rigor with strong marketing instincts and a deep understanding of mobile ecosystems – all in the exciting and fulfilling world of early learning.

Key Responsibilities

User Acquisition Strategy & Execution

• Develop and execute mobile acquisition strategies across channels including Meta, Google App Campaigns, TikTok, Apple Search Ads, and programmatic networks.
• Build and optimize full-funnel acquisition campaigns focused on efficiency, scale, and high-quality users.
• Create structured testing plans (creative, targeting, bidding) to improve ROAS, CPI and CPT (cost per trial), and retention metrics.

Data Analysis & Optimization

Creative Development

Cross-Functional Collaboration

Market & Channel Expertise

Qualifications

Must-Have

comfortable with Excel / Sheets, experimentation, and performance modeling.

Nice to Have

Key Attributes