This job offer is not available in your country.
Category Lead
Barcode Entertainment : Strategic Brand SolutionsMumbai Metropolitan Region, India12 days ago
Job descriptionAct as the main point of contact for the brand / client, ensuring clear communication and alignment throughout the campaign. Coordinate with cross-functional internal teams to ensure timely execution and delivery of all campaign elements. Bridge any gaps between client expectations and internal execution, resolving issues proactively. Build and maintain strong client relationships through regular communication and updates. Conduct weekly or milestone-based check-ins with clients to report progress, gather feedback, and align on next steps. Support the influencer selection and onboarding process in collaboration with the influencer relations team. Coordinate the approval of influencer content with the brand to ensure alignment with campaign goals and brand guidelines. Oversee the timeline and deployment of campaign deliverables across social media and digital platforms. Ensure all content adheres to brand standards and is submitted for client approval before publishing. Work closely with finance and strategy teams to monitor campaign budgets. Ensure optimal resource allocation and track expenses, delivering budget reports post-campaign. Collaborate with analytics teams to track KPIs and campaign performance metrics. Prepare detailed campaign reports and insights, including recommendations for future campaigns. Stay updated on influencer marketing trends, tools, platforms, and best practices. Suggest new formats, platforms, or influencer strategies to enhance campaign effectiveness. 4–6 years of experience in influencer marketing, digital marketing, or project management. Prior experience managing client relationships and coordinating across internal teams. Strong understanding of influencer ecosystems and branded content execution.
About Us :
Barcode Entertainment : Strategic Brand Solution s, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.
Job Summary
As a Category Lead, you will be responsible for managing end-to-end influencer marketing campaigns, from conceptualization to final delivery. Acting as the primary brand point of contact , you will liaise between internal teams and the client, ensuring all campaign deliverables are aligned with expectations, timelines, and budgets. Your focus will be on strategic planning, execution oversight, and maintaining a strong client relationship throughout the campaign lifecycle.
Key Responsibilities
Campaign Planning and Strategy
- Develop comprehensive project plans based on client objectives and brand goals.
- Collaborate with internal teams (strategy, creative, influencer relations, and content production) to design campaign strategies tailored to client needs.
Brand POC & Internal Coordination
Client Management
Influencer Collaboration
Execution and Oversight
Budget Management
Performance Tracking and Reporting
Industry Trends
Experience :
Create a job alert for this search
Category Lead • Mumbai Metropolitan Region, India
Related jobs
Job Description : Update and monitor stock movement, markdowns, promotions and clearances.Closely work wit...Show moreLast updated: 6 days ago
Strategic Category Lead - Facility Services
HUNTSMAN INTERNATIONALINDIA Strategic Category Lead Facility Services.Huntsman is seeking a Strategic Category Lead supporting the Facility Services Division located in The Woodlands, Texas.
This position will report to the S...Show moreLast updated: 30+ days ago
Category Manager
White ForceMumbai The role would involve shaping the success of.Show moreLast updated: 30+ days ago
Associate Category - Pricing
MeeshoINDIA Because we are solving a unique problem, one thats mostly untouched by other e-commerce players.We are designing e-commerce for the Next Billion Users - the users from Tier-2 markets who are new t...Show moreLast updated: 30+ days ago
Senior Category Manager
Urban CompanyDelhi Urban Company is a tech-enabled home services marketplace.Customers use our platform to book services, such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance...Show moreLast updated: 30+ days ago
- Promoted
Category Executive
IGPMumbai, Maharashtra, India Headquartered in Mumbai, India, IGP is a global multi-category gifting company renowned for its extensive.We are dedicated to providing an extraordinary.
Our focus is on fostering meaningful.We take...Show moreLast updated: 1 day ago
Lead Specialist Category Operations Target Plus
TARGETINDIA Lead Specialist Category Operations - Target Plus.Right along with Targets distinctive retail brand, we are constantly improving and innovating our digital shopping experience.Target Plus is one su...Show moreLast updated: 30+ days ago
- Promoted
Ecommerce Category Manager
Powermax Fitness India Pvt. Ltd.Mumbai, Maharashtra, India Job Location : DN Nagar Andheri West Mumbai.To control, manage and Drive all (Flipkart and Amazon) operation of online marketplace portals in Listing, Pricing, AMS, Contents, monitoring competitors...Show moreLast updated: 1 day ago
Executive-Category
StarbucksMumbai, IN This position contributes to Starbucks’ success by : .Assist in Beverage, Merchandise, and RTD / E category in terms of product development, profitability, sales contribution and consumer understanding...Show moreLast updated: 14 days ago
- Promoted
Category Manager
Magnus India Consulting ServicesMumbai, Maharashtra, India Opportunity with a leading Paint Manufacturing Organization Based in Mumbai.Hiring for a role into Category Management - B2C / Project sales.
Preferred Industry : Building Material, Paint, Electrical, ...Show moreLast updated: 17 days ago
SBM / Category Lead- Foods (2012-2016 Batch) | FMCG
Michael PageMumbai Opportunity to work with a leading FMCG organisation.Our client is a respected entity in the FMCG sector, dealing specifically with Food and personal care sector.
With a revenue of over 2500 crores,...Show moreLast updated: 30+ days ago
IT - Category Lead ( IT - Procurement Lead )
Third BridgeMumbai, Maharashtra, India The Category Lead IT is responsible for developing and executing category strategies for technology procurement, maximizing commercial and financial benefits, ensuring compliance with procurement p...Show moreLast updated: 30+ days ago
- Promoted
Assistant Category Manager
Tata CLiQ FashionMumbai, Maharashtra, India Tata CLiQ is the flagship digital commerce initiative of the Tata Group.It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Beauty, an...Show moreLast updated: 10 days ago
Category Manager
Spring HR Services LLPMumbai, Maharashtra, India Beauty or health and wellness companies) 4 years- 9 years experience.Analyze data or insights to determine industry and consumer trends.
Devise long-term development strategies for product categorie...Show moreLast updated: 30+ days ago
Category Executive
More Retail[0020024, Mumbai, Maharashtra, India ] About More Retail Private Ltd (MRPL).MRPL is one of India's largest and fastest-growing Omni Channel Food & Grocery retailers.
MRPL is committed to building India's most customer-obsessed business w...Show moreLast updated: 16 days ago
Category Buyer
Acme Services Private LimitedMumbai, MH, IndiaQuick Apply
Associate Manager - Category Finance
ConfidentialMumbai, Maharashtra, India Only CA Candidate with 1 to 4 years of experience.What are the Key Deliverables in this role?.Overall responsibility for Innovation P&Ls.
Overall responsibility & controller for Marketing spends.P&L...Show moreLast updated: 1 day ago
Category Manager - Central
UrbanClapINDIA Urban Company is a tech-enabled home services marketplace.Customers use our platform to book services, such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance...Show moreLast updated: 30+ days ago
- Promoted
Category Lead
Barcode Entertainment : Strategic Brand SolutionsMumbai Metropolitan Region, India Barcode Entertainment : Strategic Brand Solution.Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results.Now ...Show moreLast updated: 13 days ago
- Promoted
Product Category Manager - Beverages
Fast&Up IndiaMumbai, Maharashtra, India This role is responsible for developing and executing strategies to maximize sales and profitability of the beverage category.
This includes selecting and managing the product assortment, developing...Show moreLast updated: 10 days ago
- Promoted
Associate - Category Data Analyst
The Souled StoreMumbai, Maharashtra, India Analyze category performance across sales channels (D2C, marketplaces,.Track KPIs like revenue, ASP, margin, sell-through, stock cover, and.
Conduct pricing, discount, and profitability analysis at ...Show moreLast updated: 20 days ago