Bharat Bijlee - Specialist - Digital Marketing

Role Objective :

To conceptualize, execute, and optimize comprehensive digital marketing strategies aimed at enhancing brand visibility, improving customer engagement, generating high-quality leads, and supporting the sales pipeline through data-driven marketing initiatives in the Drives & Automation segment.

Key Responsibilities :

1. Lead Generation & Funnel Optimization :

• Design and execute multi-channel lead generation campaigns (social media, email marketing, paid media, content marketing).
• Integrate marketing automation tools (e.g., HubSpot, Pardot, Zoho Campaigns) for lead nurturing and drip campaigns.
• Monitor and optimize conversion rates across the marketing funnel; report monthly KPIs (e.g., MQL to SQL conversion).
• Ensure seamless transition of qualified leads to the sales team and follow through till closure.
• Track, respond to, and assign web-based inquiries in coordination with sales representatives, ensuring quick turnaround time (TAT).

2. CRM and Data Management :

3. Digital Campaign Management :

4. Content Creation & Social Media Management :

5. Branding & Corporate Communication :

6. Market Intelligence & Analytics :

Required Skills & Competencies :

Preferred Qualifications :

Performance Metrics (KPIs) :

ref : iimjobs.com)