Digital Marketing Specialist

What You'll Do :

Set up, manage, and optimize paid ad campaigns across Meta Ads and Google Ads

Build and manage lead funnels using Zapier , Apollo , CRMs, and other automation tools

Create, monitor, and optimize for KPIs like CPL, CTR, ROAS, CAC

Set up and maintain conversion tracking, pixels, UTM parameters, and event triggers

Perform daily performance checks and optimizations

Generate daily, weekly, and monthly reports with actionable insights

Run A / B tests on ad creatives, audiences, and landing pages

Collaborate with strategists and creatives for campaign ideation and execution

What You Bring :

2–5 years of hands-on experience in Meta & Google ad platforms

Strong command of Zapier , Apollo , and lead automation flows

Proficiency in Google Analytics (GA4) , Tag Manager , Meta Pixel

Analytical mindset – you should love numbers as much as creatives

Strong communication & ownership of performance metrics

Bonus : Experience with Ads, landing page builders, or no-code tools