Job Description
Sales Development Manager (SDR Manager)
Experience Level : 5–8 years
Company Overview :
Founded over 15 years, we are a trusted messaging leader for businesses around the globe.We work with
customers from small, mid-size businesses to large global enterprises across industries including contact centers, financial services, higher education, retail, staffing, wellness and more. Our commitment to every customer is, “We will deliver the most advanced, simple-to-use messaging platform available, so you can focus on the personal touch that sets you apart from your competition”.
Read more about us at : https : / / beconversive.com / https : / / www.sms-magic.com
Company Overview : Here
Job Overview
We’re hiring a Sales Development Manager to build and lead our SDR function across both SMS‑Magic and Conversive. You’ll drive outbound pipeline in the US region and support field / event-driven sales. Responsibilities include hiring, coaching, and managing SDRs; owning outbound execution; collaborating with sales / marketing to improve funnel conversions; managing inbound SDR activity; supporting event-based meeting bookings; recycling leads; and reporting performance.
Key Responsibilities
Team Building & Leadership
- Hire, onboard, and scale SDR team across both products
- Develop training programs for outreach, qualification, objection handling
- Design variable comp plans tied to pipeline / revenue
- Conduct regular 1 : 1s, call reviews, coaching sessions
Outbound & Inbound Pipeline Generation
Own outbound campaigns and top-of-funnel pipeline in the USDrive meeting bookings and pipeline for SMS‑Magic & ConversiveSupport inbound SDR execution for MQLs and form submissionsBuild re-engagement programs for old CRM leadsSales Support for Events & Field Travel
Coordinate with field reps to pre-book meetings for events / travelWork with marketing / sales for event-specific prospect lists and cadencesEnsure SDR support for sponsorships, conferences, field campaignsCollaboration & Alignment
Partner with Marketing on lead quality, targeting, and messagingWork with AEs to define qualification criteria and optimize hand-offsShare SDR insights with Product Marketing and RevOpsReporting & Process Optimization
Track SDR KPIs : meetings booked, pipeline sourced, Conversion ratesManage dashboards in Salesforce and HubSpotContinuously refine play books, messaging, workflowsKey Result Areas (KRAs) & Metrics
Meetings Booked : Qualified meetings per SDR / monthPipeline Sourced : Pipeline generated by SDR teamConversion Rates : Outreach→Meeting, MQL→SQL, SQL→OpportunityRamp & Hiring : Time to hire / ramp new SDRsRecycled Leads : Pipeline contribution from old leadsEvent Support : Meetings booked around eventsCompensation-linked KPIs : Pipeline / revenue influenceRequirements
Technical / Functional Competencies
Essential :
5–8 years B2B SaaS sales, with 2+ years managing SDR / BDR teamsProven ability to build and scale outbound SDR teamsStrong outbound pipeline creation for the US regionExperience with Salesforce and HubSpotSkilled with engagement tools (Outreach, Sales loft, Apollo)Comfortable managing dashboards, pipeline reportsExperience with higher-end SMBs across industriesProficient in messaging frameworks, sequences, objection handlingStrong coordination with marketing and salesDesired :
Familiarity with SDR comp plans tied to pipeline / revenueExperience recycling old leads and re-engagement workflowsExposure to Salesforce ecosystem events (Dream-force, World Tour)Comfort coordinating meeting pre-books for events / travelInbound SDR management (MQL follow-up, routing)Benefits
What Working at SMS Magic Offers
At SMS Magic, people growth is parallel to company growth, and our work culture supports our commitment to creating a world-class CRM messaging company. Our work culture is built on high-performance teaming, where everyone can achieve their potential and contribute to building a better working world for our people and clients.
We offer :
The freedom and flexibility to handle your role in a way that’s right for you.Exposure to a dynamic and growing global business environment.Access to innovative and cutting-edge technology and tools.Opportunities to showcase analytical capabilities and make high-impact contributions to business teams.A competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business.Additionally, we provide a work environment that values balance, ensuring our people are active, healthy, and happy inside and outside of work.
Requirements
End to end sales