Channel Marketing Lead

Job Description

Envision and formulate MA-INs channel strategy road map.

Lead & enable execution of channel strategy across trade levels of Primary, Secondary & Tertiary comprising Distributors, Retail & Workshops in the Independent Aftermarket space.

Formulate Channel development policies and drive customer engagement through efficient use of channel budgets, to ensure achievement of turnover targets as per business development plan and market potential.

Manage a team of channel marketing managers to develop and execute customer promotions, campaigns, loyalty & binding programs, meets and events to improve channel level business and market share.

Enable an efficient analytics platform to provide insights to management for strategic direction and inputs to field teams to drive meaningful on-ground execution. (Example : White spot mapping for new customer appointment, Cross sell / Upsell opportunities with existing customers...etc)

Define & ensure execution of processes across customer life cycle like channel prospecting, onboarding, business engagement, business development etc across all trade levels.  Drive digital enablers across the channel value chain for process efficiency.

Monitor market developments, trends, competition developments, customer requirements etc as required for strategy & business policy development.

Enable competency improvement programs such as trainings, ways of selling programs, soft skills for internal and external market development teams to ensure competent on ground resources.

Qualifications

Bachelor of Engineering with specialization in Mechanical / Automotive engineering

MBA with specialization in Marketing.

Additional Information

12+ years of experience in Sales and Marketing in automotive / FMCG / consumer goods sectors.

8+ years in marketing function with a mix of product marketing and channel management.