Role Overview :
We are looking for a dynamic and strategic Digital Marketing Lead to drive our online
presence and performance across all digital platforms. This role is crucial in strengthening
our brand visibility, driving quality traffic, and generating leads across web, search, paid
media, and social channels. The candidate will lead both short-term and long-term digital
initiatives, managing end-to-end planning, execution, and optimization.
Key Responsibilities :
Strategy & Planning
Develop and execute comprehensive digital marketing strategies aligned with institutional
goals.
Plan both short-term campaigns and long-term brand-building initiatives across digital
channels.
Website Management
Oversee the institution’s website performance, user experience, and content updates.
Coordinate with internal and external teams to ensure the website reflects current priorities
and optimizes lead generation.
Search Engine Optimization (SEO)
Improve organic search performance through content optimization, technical SEO, and link-
building strategies.
Conduct regular audits and implement best practices to increase search visibility.
Performance Marketing (Paid Media)
Plan and manage paid campaigns across Google, Meta, LinkedIn, and other relevant
platforms.
Track, analyze, and optimize campaigns for ROI and conversion goals.
Social Media & Content Marketing
Manage content calendars and campaign planning across social channels (Instagram,
Facebook, LinkedIn, YouTube, etc.).
Oversee blog content strategy, ensuring relevance, quality, and SEO optimization.
Analytics & Reporting
Monitor key performance indicators (KPIs) across channels.
Generate insights and actionable recommendations through regular reporting using tools like
Google Analytics, Search Console, and CRM platforms.
Cross-Functional Collaboration
Work closely with admissions, design, content, and academic teams to ensure consistent
messaging.
Collaborate with external agencies or freelancers as needed.
Digital Innovation
Explore and pilot new digital platforms, tools, and trends that align with institutional
objectives.
Qualifications & Skills :
Bachelor’s / Master’s degree in Marketing, Communications, Digital Media, or a related field.
5–8 years of hands-on experience in digital marketing, preferably in the education or service
sector.
Proven experience managing digital campaigns with measurable outcomes.
Expertise in tools such as Google Ads, Facebook Business Manager, Google Analytics,
SEMrush / Ahrefs, CMS (WordPress), and marketing automation platforms.
Strong project management skills and the ability to juggle multiple initiatives.
Excellent communication and storytelling skills with a data-driven mindset.
What We Offer :
A collaborative work environment focused on impact and innovation.
Opportunities to shape the digital journey of a growing educational institution.
Competitive salary and performance-based growth.
Digital Marketing • Bengaluru, Karnataka, India