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SOCIAL MEDIA EXECUTIVE

SOCIAL MEDIA EXECUTIVE

XYLEM LEARNINGKottayam, Kerala, India
9 days ago
Job description

Job Summary :

We are seeking a creative and detail-oriented Social Media Executive to manage, create, and optimize social media strategies for our PSC (Public Service Commission) and Study Abroad verticals. The ideal candidate should have a strong grasp of digital trends, a passion for education-focused content, and experience in engaging diverse online communities.

Key Responsibilities :

1. Content Creation & Strategy :

  • Develop and execute monthly content calendars aligned with PSC exam timelines and study abroad seasons.
  • Create engaging, educational, and brand-consistent content (text, image, video) tailored to each vertical.
  • Collaborate with subject matter experts to ensure factual accuracy and relevance.

2. Social Media Management :

  • Manage daily posting, scheduling, and monitoring across platforms such as Instagram, Facebook, , YouTube.
  • Engage with followers, respond to comments, and foster a community of aspirants.
  • Track trending topics, hashtags, and conversations relevant to PSC exams and overseas education.

    • 3. Campaigns & Promotions :

  • Plan and execute paid and organic campaigns to promote new batches, webinars, success stories, etc.
  • Support influencer and partnership collaborations, especially with education counselors, toppers, and alumni abroad.

    • 4. Analytics & Reporting :

  • Monitor KPIs such as engagement rates, reach, follower growth, and conversion.
  • Prepare monthly performance reports with actionable insights and recommendations.
  • Utilize tools like Meta Business Suite, Buffer, Hootsuite, or native analytics dashboards.

    • 5. Coordination :

  • Liaise with the content, design, and academic teams for timely deliverables.
  • Support marketing initiatives such as lead generation, online events, and brand collaborations.

    • Requirements :

  • Education : Bachelor’s degree in Marketing, Communications, Journalism, or related field.
  • Experience : 1–3 years of experience in social media or digital marketing, preferably in the education or edtech sector.
  • Proficient in Canva, Adobe Suite, or equivalent tools for content creation.
  • Knowledge of SEO, hashtags, and platform algorithms.
  • Strong written and verbal communication skills in English. Regional language proficiency is a plus.
  • Ability to multitask, adapt to changing trends, and work independently.

    • Preferred Skills :

  • Familiarity with PSC syllabus, exam structure, and aspirant behavior.
  • Understanding of international education systems
  • Experience in handling social media ads and lead-gen funnels.

    • What We Offer :

  • A dynamic and supportive work environment.
  • Opportunities to work on high-impact campaigns.
  • Career growth in a fast-expanding educational organization.

    • Work Location : Kozhikode, Kottayam

    Shoot Your resume to heera.m@xylemlearning.com

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    Social Media Executive • Kottayam, Kerala, India

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