Digital Marketing

Job Description

1. Create and manage social media profiles and pages on platforms like Facebook, Twitter, Instagram, LinkedIn, etc.

2. Plan and execute digital marketing campaigns to meet specified objectives, including lead generation, brand awareness, and customer acquisition.

3. Utilize various digital marketing channels, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing.

4. Monitor social media trends, respond to comments and messages, and maintain a positive brand image.

5. Create and edit engaging and persuasive content for various digital channels, including website, blogs, social media, emails, etc.

6. Manage and update website content, ensuring it is accurate, up-to-date, and reflects the brand identity.

7. Make sure the company website, print materials, and advertising are all successful, branded marketing channels.

8.Monitor website performance using analytics tools, identify areas for improvement, and implement necessary changes.

9.Develop and execute email marketing campaigns, including designing email templates, creating email lists, and tracking email performance.

10.Track and analyze key performance indicators (KPIs) to measure the success of digital marketing campaign.

Requirements

1.In-depth knowledge of digital marketing techniques, tools, and best practices.

2. Proficiency in digital marketing channels, including SEO, SEM, social media, content marketing, email marketing, etc.

3. Familiarity with website analytics tools (e.g., Google Analytics) and social media management platforms.

4. Strong analytical skills and ability to interpret data and derive actionable insights.

5. Excellent written and verbal communication skills.

6. Creative thinking and problem-solving abilities.

7.Ability to work independently and as part of a team.

8. Up-to-date with the latest trends and best practices in digital marketing.

Benefits

The Digital Marketing Executive is responsible for implementing and managing the company's digital marketing campaigns. They will utilize various online marketing techniques to drive brand awareness, generate leads, and increase customer engagement. The Digital Marketing Executive will work closely with the marketing team to develop and execute digital marketing strategies across various digital channels.