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Assistant Marketing Manager
Assistant Marketing ManagerConfidential • Gurugram, Gurgaon / Gurugram, India
Assistant Marketing Manager

Assistant Marketing Manager

Confidential • Gurugram, Gurgaon / Gurugram, India
30+ days ago
Job description

About the Role -

We are looking for a data-driven and results-oriented Assistant Performance Marketing Manager

to help scale our paid marketing efforts. You will work closely with the Performance Marketing

Manager to plan, execute, and optimize multi-channel campaigns aimed at driving customer

acquisition, engagement, and revenue growth.

Key Responsibilities -

  • Assist in strategizing, executing, and optimizing paid advertising campaigns across

Google Ads, Meta Ads, LinkedIn, and other platforms.

  • Monitor key metrics (CPI, CPA, CTR, ROAS) and recommend actionable improvements.
  • Coordinate with the creative team to develop high-performing ad creatives, copy, and
  • landing pages.

  • Conduct keyword research, audience segmentation, and A / B testing to boost campaign
  • performance.

  • Manage allocated ad budgets to maximize ROI and ensure cost-effectiveness.
  • Prepare and present weekly / monthly campaign performance reports with data-driven
  • insights.

  • Work closely with BI team to get granular data understanding for further improving
  • campaign approach

  • Stay updated on digital marketing trends, competitor strategies, and platform updates.
  • Collaborate with cross-functional teams (SEO, content, design, sales) to ensure

    cohesive marketing execution.

    Required Skills & Qualifications -

  • Bachelor's degree in Marketing, Business, or related field.
  • 3–5 years of experience in performance marketing with proven ROI delivery.
  • Hands-on expertise in Google Ads, Meta Ads Manager, Google Analytics, and Tag
  • Manager.

  • Strong analytical mindset with proficiency in data interpretation and reporting.
  • Familiarity with CRO, retargeting, and funnel optimization strategies.
  • Ability to steer the team in a new direction depending on the requirements
  • Excellent communication, project management, and multitasking abilities.
  • Skills Required

    Cro, Google Ads, retargeting , Google Analytics, funnel optimization

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