Talent.com
Product Marketing Lead
Product Marketing LeadTanla Platforms Limited • Hyderabad, Republic Of India, IN
Product Marketing Lead

Product Marketing Lead

Tanla Platforms Limited • Hyderabad, Republic Of India, IN
15 days ago
Job description

ABOUT US :

At Tanla, we’re redefining how the world communicates. Headquartered in Hyderabad and recognized globally, Tanla is a leader in the CPaaS (Communications Platform as a Service) space—trusted by 2,000+ enterprises including major global tech names.

We empower companies and users to interact seamlessly and securely—whether it’s SMS, voice, email, RCS, OTT messaging or AI-driven conversational channels.

  • We process hundreds of billions of interactions per year.
  • Our platforms such as Trubloq and Wisely use blockchain, AI and next-gen tech to fight spam, scams and safeguard data.
  • We’re growing globally—serving clients across India and beyond (Middle East, SEA, Europe, North America) giving you exposure to international scale

What’s our culture like?

At Tanla, innovation is part of our DNA. We thrive in a fast-paced, tech-first environment with an impact mindset. Our core values centre around :

  • No Scam, No Spam : Integrity in every communication.
  • Data Privacy & Security : We build solutions that protect users and enterprises.
  • Transparency & Collaboration : Teamwork and openness power our growth.
  • Accessibility & Inclusion : Our mission touches over a billion lives, across geographies and backgrounds.
  • JOB SUMMARY :

    We are seeking a dynamic and Product Marketing Manager / Senior Product Marketing Manager to develop, execute, and scale integrated marketing initiatives that drive business growth and strengthen Tanla’s brand presence across global markets.

    This role is ideal for a hands-on, data-driven professional with a strong foundation in B2B SaaS marketing ecosystem and understanding, and experience managing end-to-end marketing, branding and demand generation strategies.

    As a key member of the marketing leadership team, you will collaborate closely with cross-functional stakeholders — including Sales, Product, and Corporate Communications — to build a powerful brand narrative, accelerate enterprise pipeline growth, and position Tanla as a global category leader in AI-driven communication platforms.

    RESPONSIBILITIES :

    Strategic Leadership & Planning

  • Develop and execute integrated marketing strategies aligned with organizational goals to accelerate 360° growth across markets, brand, and revenue.
  • Translate strategic business priorities into actionable marketing programs across brand, product, and regional markets.
  • Oversee and evaluate the organization’s brand portfolio, ensuring consistent positioning and messaging across all channels.
  • Measure, analyze, and report marketing ROI with visibility into impact on revenue and pipeline.
  • Brand, Communication & Media

  • Elevate brand awareness and recall across customers, partners, and media through innovative campaigns and thought leadership content.
  • Collaborate with the Corporate Communication team to align internal and external messaging with brand objectives.
  • Coordinate with key media providers for effective media planning, execution, and evaluation.
  • Maintain a strong brand focus across multiple media channels, ensuring consistent storytelling and visibility.
  • Product & Growth Marketing

  • Develop differentiated product positioning, messaging, and go-to-market narratives for enterprise solutions.
  • Partner with Sales and Product teams to create compelling product launches, sales enablement content, and campaign assets.
  • Drive account-based marketing (ABM) initiatives to target high-value enterprise accounts and accelerate deal conversions.
  • Build partnerships and co-marketing programs with strategic clients, ecosystem partners, and industry associations.
  • Demand Generation & Campaigns

  • Design and execute multi-channel demand generation campaigns to build awareness, engagement, and qualified leads.
  • Leverage digital marketing, events, and influencer channels to scale lead pipelines across key markets (India, APAC, Middle East).
  • Continuously optimize campaign performance through analytics, insights, and experimentation.
  • SKILLS & QUALIFICATION :

    Role : Product Marketing - Manager / Senior Manager (final role will depend on candidate’s experience, skills and interview performance)

    Experience : 7 - 14 Years years of progressive experience in Product Marketing, Brand Management, Event, Demand Generation, preferably in B2B SaaS, Fintech, or Telecom / Technology or other IT verticals.

    Qualification : Any Degree (Preference relevant education)

    Other Skills :

  • Proven track record of developing and executing high-impact marketing strategies that drive measurable business outcomes.
  • Strong expertise in product marketing, brand building, digital marketing, ABM, and GTM .
  • Experience working in matrixed organizations and collaborating across global and regional teams.
  • Excellent communication, storytelling, and leadership skills — capable of influencing senior stakeholders.
  • Data-driven decision-making approach with strong analytical and project management abilities.
  • Create a job alert for this search

    Product Lead • Hyderabad, Republic Of India, IN

    Related jobs
    Sales Marketing Lead

    Sales Marketing Lead

    Smart Interviews • Hyderabad, Telangana, India
    Hi there, we’re Smart Interviews.We’re all about turning skills into success.Since 2016, we’ve helped 45,000+ students improve their problem-solving and logical thinking, securing jobs at top compa...Show more
    Last updated: 5 days ago • Promoted
    Lead Product Owner

    Lead Product Owner

    thinkbridge • Secunderabad, Telangana, India
    About think bridge We are a global digital product development firm that helps growth-stage companies gain the technology sophistication and maturity of leading modern digital businesses.We differ...Show more
    Last updated: 30+ days ago • Promoted
    Technical Product Lead

    Technical Product Lead

    BCforward • Hyderabad, Republic Of India, IN
    Technical Product Manager with good understanding of architecture and technology.Good understanding of CI / CD, DevOps ecosystem, CDN and related technologies. Experience with deploying and managing s...Show more
    Last updated: 10 days ago • Promoted
    Product Lead

    Product Lead

    Talentiser • Hyderabad, Republic Of India, IN
    A high-growth tech firm focused on innovative product development is hiring a Product Owner where you will serve as the critical link between business strategy and execution.You will collaborate wi...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Lead – Growth & Strategy

    Marketing Lead – Growth & Strategy

    Forsys Inc • Hyderabad, Telangana, India
    Lead-to-Revenue transformation, combining strategy, technology, and business transformation to drive growth.With a team of over 600 professionals spread across the US, India, UK, Colombia, and Braz...Show more
    Last updated: 16 days ago • Promoted
    Lead Generation Specialist

    Lead Generation Specialist

    FluidCloud • Hyderabad, Republic Of India, IN
    FluidCloud is a cloud resilience and portability platform that can clone and move entire cloud environments (compute, storage, networking, IAM, policies and more) across AWS, Azure, GCP, VMware, Nu...Show more
    Last updated: 10 days ago • Promoted
    Team Lead - Programmatic

    Team Lead - Programmatic

    MediaMint • Hyderabad, Telangana, India
    The Programmatic Buy-Side Team Lead is a hands-on leader who will strategically manage teams that manage programmatic buying campaigns and mentoring their team. This position demands comprehensive k...Show more
    Last updated: 30+ days ago • Promoted
    Technical Product Lead

    Technical Product Lead

    AutoRABIT • Hyderabad, Republic Of India, IN
    AutoRABIT is the leader in DevSecOps for SaaS platforms such as Salesforce.Its unique metadata-aware capability makes Release Management, Version Control, and Backup & Recovery complete, reliable, ...Show more
    Last updated: 23 days ago • Promoted
    Lead SEO Marketing

    Lead SEO Marketing

    Freyr Solutions • Hyderabad, Telangana, India
    Requirement : 8–12 years of progressive SEO leadership experience, preferably in high-growth B2B or global digital-first organizations. Exceptional candidates below this range with a vision-first app...Show more
    Last updated: 13 days ago • Promoted
    Growth Marketing Lead (Founding Team)

    Growth Marketing Lead (Founding Team)

    Fuzen.io • Secunderabad, Telangana, India
    About Fuzen : Fuzen is on a mission to democratize custom software for Small and Medium-sized Businesses (SMEs).We've built a mature tech platform with AI agents that allow businesses to get custom...Show more
    Last updated: 15 days ago • Promoted
    Senior Product Leader

    Senior Product Leader

    Inovalon • Hyderabad, Republic Of India, IN
    The Senior Director, Product Management will have responsibility for management of the development, execution, and enhancement of assigned products within the company’s product portfolio.The Senior...Show more
    Last updated: 23 days ago • Promoted
    Marketing Lead Generation Specialist

    Marketing Lead Generation Specialist

    HighRadius • Hyderabad, Republic Of India, IN
    As a Live Chat FTA, your primary responsibility will be interacting with website visitors through an automated chat system. You will need to have a deep understanding of the website architecture, Hi...Show more
    Last updated: 30+ days ago • Promoted
    Product Marketing Lead

    Product Marketing Lead

    MSN Laboratories • Hyderabad, Republic Of India, IN
    Develop and execute a comprehensive branding and marketing strategy for assigned products.Position the brand effectively to meet market demands and stay competitive. Conduct market research to under...Show more
    Last updated: 19 days ago • Promoted
    Tech Lead

    Tech Lead

    CherryTechSolutions • Hyderabad, India
    We are looking for an experienced, skilled, enthusiastic, and energetic Tech Lead to provide expert technical leadership in all aspects of our business. The Tech Lead will be responsible for all asp...Show more
    Last updated: 30+ days ago • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    Praja App • Hyderabad, India
    Praja is a hyper-local social platform built for Bharath — where people instantly discover everything happening in their village, mandal, and district, in their own language.Every user is mapped to...Show more
    Last updated: 12 days ago • Promoted
    Product Value Maximization Lead

    Product Value Maximization Lead

    Talentiser • Hyderabad, Republic Of India, IN
    A high-growth tech firm focused on innovative product development is hiring a Product Owner where you will serve as the critical link between business strategy and execution.You will collaborate wi...Show more
    Last updated: 1 day ago • Promoted
    Partner Marketing Program Lead

    Partner Marketing Program Lead

    Kanerika Inc • Hyderabad, Republic Of India, IN
    Partner Marketing with Microsoft, Databricks & Beyond.Build and scale joint GTM programs with Microsoft and Databricks.Drive co-branded campaigns, joint case studies, and customer stories that part...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Lead

    Marketing Lead

    Shipday • Hyderabad, IN
    At Shipday, we’re all about empowering local businesses to compete in the fast-paced world of delivery.Our mission is simple : to make cost-effective local delivery options accessible to small merch...Show more
    Last updated: 6 days ago • Promoted