Content Lead

KEY RESPONSIBITILES :

Manage the sound-scape of the station through appropriate creative and marketing interventions to Increase or Maintain the listenership

Acts as an interface between Programming & sales team, thereby supporting the sales team by providing creative inputs in order to increase the overall ad spends by clients

Build brand Mirchi by ideating fresh programming initiatives on air campaigns, programming led on-ground events & new properties to ensure brand differentiation & thus increase brand recall at station level

Invest time in local RJs to grow & develop them as local celebrities

Through strong networking, must focus on identifying the best of local talent and ensure to bring the creative minds from the market on board with Mirchi

Build radio as a category for both listeners & advertisers

People Management

Identifying the right talent and investing time in developing them by frequent feedback on their performance

Monitor, Coach and mentor team members on a regular basis

Development of Jocks as per guidelines

Must have an eye to spot the local talent to fill up vacancies locally

TECHNICAL SKILLS & QUALIFICATION REQUIRED :

Graduation / Post Graduation (Any specialisation) with 8 -12 years of relevant experience

Experience in digital content conceptualisation

Strong branding focus

Must be well-read in variety of areas and must keep up with the latest events in the city / cluster / country

Must know to read, write & speak Telugu

PERSONAL ATTRIBUTES :

Excellent communication skills

Good interpersonal skills

People management